改造本那比市网站：以公民为中心的方法
技术
- 无人机 - 无人机飞行与导航软件
- 无人机 - 飞行与控制系统
适用行业
- 城市与自治市
- 电信
适用功能
- 产品研发
- 销售与市场营销
用例
- 智慧城市运营
- 语音识别
服务
- 云规划/设计/实施服务
关于客户
本那比市是加拿大不列颠哥伦比亚省人口第三大城市中心，拥有超过 249,000 名公民。该市是一个充满活力的城市社区，拥有四个充满活力的城镇中心、快速交通、技术和商业中心、主要的高等教育机构以及一系列拥有一流公园、娱乐设施和市政设施的社区。本拿比市网站 Burnaby.ca 被认为是公民、企业和游客了解本拿比并与本市互动的最重要的沟通渠道之一。 2020年，该网站的独立访问者数量超过130万，页面浏览量超过570万。
挑战
本拿比市是加拿大不列颠哥伦比亚省人口第三大城市中心，其网站 Burnaby.ca 面临着重大挑战。该网站是该市超过 249,000 名公民、企业和游客的重要沟通渠道，该网站非常复杂、难以导航，并且以组织为中心，而不是以用户为中心。该网站充满了过时和缺失的内容，其信息架构和页面结构不一致且令人困惑。这导致用户放弃该网站并寻求其他方式的帮助。专有站点 CMS 不可扩展，供应商不再提供支持。该网站的响应式设计不灵活，导致最终用户体验不太理想，尤其是在移动设备上。内容令人困惑且过时，而且有多个作者，创造一致的声音和体验很困难。该网站既不具有包容性，也不适合残疾用户使用。现场托管造成了业务连续性问题，尤其是在通信对居民至关重要的时候。无组织的数字资产导致浪费时间寻找资产、使用过时的资产以及完全丢失资产。
解决方案
本拿比市决定将开发新网站的重点转向居民/客户体验。目标是摆脱部门孤岛，通过一致执行的品牌视觉识别和声音创造统一。该市的网站洞察团队 (WIT) 由来自各部门的 32 名工作人员组成，与主题专家合作审查和开发网站内容。市政府的内部写作团队直接与主题专家合作，以市政府的新品牌形象重写和编辑内容。网站开发合作伙伴 Domain 7 进行了体验映射讨论，以更好地了解用户旅程。他们使用 Acquia DAM 将所有城市部门的数字资产编译到一个有凝聚力的平台中，创建了一个中央存储库。营销团队现在对资产拥有更多控制权，确保资产是最新的、易于查找，并且市政府有权使用它们。该城市网站现在托管在 Acquia Cloud 上，这让人们相信他们的核心通信工具即使在自然灾害期间也能正常工作。
运营影响
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