改造数字资产管理：以这座老房子为例
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 建筑物
- 水泥
用例
- 资产健康管理 (AHM)
- 面部识别
服务
- 系统集成
关于客户
这家老房子是家居装修行业的知名品牌，拥有广泛的媒体报道。该品牌拥有两部电视节目、一本印刷杂志、播客和大量数字内容。他们的第一部电视节目《This Old House》已在 PBS 上播出了 42 季，以团队与房主一起翻修的老房子为特色。该品牌还承接建筑项目——创意之家和项目之家。创意之家是从头开始建造的，展示最新的技术和趋势，而项目之家则是工作人员将老房子恢复到以前的辉煌。该品牌将这些项目的照片用于其网站、印刷杂志、社交媒体、合作伙伴网站和流媒体平台。
挑战
这座在家居装修行业享有盛誉的老房子正面临着过时的摄影档案的重大挑战。该品牌拥有大量媒体渠道，包括两部电视节目、一本印刷杂志、播客和大量数字内容，但一直在与低效且过时的照片存储和组织系统作斗争。对于该品牌的各个平台至关重要的摄影档案存储在装满磁盘的文件柜中。这使得访问特定照片成为一项耗时且费力的任务。摄影总监梅格·莱因哈特 (Meg Reinhardt) 负责制作每一次拍摄并确保视觉效果保持品牌形象，但她发现满足内部和外部资产要求变得越来越困难。该系统还导致重复使用少量图像而不是新鲜内容。我们面临的挑战是将这个过时的系统带入 21 世纪，并使庞大的数字档案变得易于访问。
解决方案
该解决方案以数字资产管理系统 Canto 的形式出现。 Meg 选择 Canto 是因为其强大的功能和有吸引力的价格点。 Canto 被用作他们 42 季《This Old House》、19 季《Ask This Old House》和 140 期《This Old House》杂志的历史档案。他们在 Canto 存储了 250,000 项资产，这个数字随着品牌的扩张而不断增长。 Meg 使用文件夹树来组织媒体库并添加元数据（例如关键字和标签），以帮助用户在几秒钟内准确找到他们需要的内容。 Canto的全局搜索功能和面部识别功能进一步简化了搜索过程。梅格还在他们的主图书馆之外创建了一个门户网站，其中包括重要的品牌资产和最近的项目照片。该门户与营销团队共享，允许品牌的各个部门访问该门户并自助提供他们需要的任何照片或徽标。上传链接和共享链接也使外部工作流程变得更加容易，使外部资产请求在几分钟内得到满足。
运营影响
数量效益
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