改造全球电子品牌的送货上门：客户体验转型
技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 电子产品
- 运输
适用功能
- 物流运输
- 维护
用例
- 最后一英里交付
- 零售店自动化
服务
- 系统集成
关于客户
该客户是家用电子和美容领域的领先创新者。这家出生于英国的零售商业务遍及全球，包裹运输量达数百万，收入达数十亿。该品牌通过特许经营店、经销商和百货商店拥有重要影响力。然而，他们希望改变自己的模式，通过自己的直接面向消费者的电子商务渠道来增加销售额。该品牌以其对客户体验的承诺而闻名，并一直在寻求创新的交付体验技术以保持其在该领域的先驱地位。
挑战
该客户是一家全球知名的家用电子产品和美容零售商，其直接面向消费者 (D2C) 的商务模式面临着多项挑战。尽管该品牌通过特许经营店、经销商和百货商店拥有重要影响力，但仍难以通过自己的 D2C 电子商务渠道控制客户体验并增加销售额。电子商务客户旅程因笨重的交付体验而受到阻碍，首先是显示规定交付选项的静态结账。履行和物流运营并未针对全球扩张进行配置，多承运商托运分配十分复杂。此外，该品牌仅限于单一运营商提供的产品，并且缺乏动态结账对客户体验产生了负面影响。交付是将浏览者转化为买家的关键点，而购物篮转化则是一个重大痛点。
解决方案
该零售商与配送体验平台 Sorted 合作来应对这些挑战。经过严格的选择过程后，该零售商选择了 Sorted 的 Ship 解决方案，该解决方案使他们能够通过单一集成访问多个承运商。这立即增加了与各种专业电子商务交付服务的联系。该船舶解决方案还可以通过智能运输分配规则并首次生成承运人兼容的标签来节省成本，从而提高预算效率。与 Sorted 的合作使零售商能够向客户做出切合实际的承诺，并真实了解承运商的绩效。它还使零售商能够在客户旅程的早期展示各种动态的交付选项，消除交付作为购买障碍并减少流失。
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