重塑晒黑行业：“你定调”活动
适用功能
- 销售与市场营销
用例
- 假冒产品识别
关于客户
圣特罗佩
挑战
尽管女性享受自然光泽带来的良好感觉，但晒黑类别仍然难以摆脱负面刻板印象。
解决方案
为了赢得现代自晒黑受众的关注，圣特罗佩要求我们重新定义他们的品牌所代表的含义并颠覆该类别。介绍，你定下基调。一场旨在重塑该行业从虚假到激烈的活动。为了让晒黑类别更接近进步的美容世界，我们对晒黑的耻辱提出了质疑，一次一次焕发出巨大的光泽。自晒黑并不是什么羞耻的事情。或者应该为特殊场合保存的东西。这是让您全年看起来和感觉都很棒的更明智的方式。许多晒黑者都回避拥有自己的光泽，因为担心被视为“假”或“肤浅”。但是，“You Set The Tone”旨在通过大胆的声明和自信的晒黑师，让女性能够自豪地拥有自己的晒黑皮肤。
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