技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 药品
- 零售
适用功能
- 销售与市场营销
关于客户
Scholl 的目标受众是 35-40 岁的人,他们通常只在出现问题时才考虑自己的脚。该机构的目标是扩大绍尔可以讲话的场合和场景的数量。
挑战
Scholl 是一个经典/功能性制药品牌,希望提升和振兴其品牌定位,更多地关注健康和生活方式领域。
解决方案
该机构创建了“Feel Foot Tastic”品牌平台,以展示脚对人们健康的重要性。他们使用音乐,特别是重新混音标志性的雷鬼曲目,以新鲜而独特的方式传达肖尔的信息。该活动通过电视和数字渠道在多个市场推出。
运营影响
数量效益
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