技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
用例
- 零售店自动化
- 盗窃检测
服务
- 云规划/设计/实施服务
关于客户
好时公司成立于 1894 年,是零售和消费品行业的全球领导者,以让每个人都能享用巧克力而闻名。该公司不断创新以取悦消费者,最近在 2022 年实现了 100 亿美元的收入里程碑。尽管取得了这一成功,好时始终考虑增长,并致力于继续满足消费者的需求。为了领先于市场变化并更快地做出决策,好时认识到需要清晰、一致的数据视图。这导致我们决定构建商业数据存储 (CDS),作为整个组织商业数据的单一事实来源。
挑战
好时公司是零售和消费品行业的知名品牌,在数据管理和分析方面面临着挑战。尽管该公司在 2022 年实现了 100 亿美元的收入里程碑,但仍面临着数据源断开的问题,这阻碍了对数据的单一、一致的视图。这是做出快速、数据驱动的决策和保持领先市场变化的重大障碍。该公司的目标是建立一个商业数据存储 (CDS),作为整个组织商业数据的单一事实来源。然而,好时公司维护单独的数据平台来处理主要零售客户的数据,这进一步加剧了好时公司数据环境的复杂性。
解决方案
为了克服这些挑战,Hershey 选择 Databricks Lakehouse 平台作为其 CDS 的基础。他们还根据第三方供应商的建议与 Advancing Analytics 合作,使用 Databricks 技术构建 CDS 平台的基础。 Advancing Analytics 使用其 Hydr8 框架显着减少了 CDS 启动和运行所需的时间。该平台使用Databricks进行ETL和数据处理,并通过Databricks SQL提供数据。好时的所有商业数据报告现在都基于 Databricks SQL,并通过 Tableau 和 Power BI 运行。这使得决策者能够可视化数据并轻松地与数据交互,而不是依赖预设的电子表格报告。
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