技术
- 机器人 - 轮式机器人
适用行业
- 建筑物
- 零售
适用功能
- 产品研发
- 质量保证
用例
- 实验自动化
- 快速原型制作
服务
- 硬件设计与工程服务
- 测试与认证
关于客户
Gap Inc. 是一家全球知名的零售公司,总部位于加利福尼亚州旧金山。该公司拥有 58,683 名员工,经营多个知名品牌,包括 Gap、Banana Republic、Athleta、Old Navy 和 Intermix。自 1969 年成立以来,Gap Inc. 一直以为大众带来平易近人的时尚而闻名。然而,近年来,该公司一直面临来自众多在线零售商的竞争,促使其投入更多资金来增强客户的在线购物体验。该公司还致力于改善客户的店内体验。
挑战
Gap Inc. 是一家知名零售公司,旗下拥有 Gap、Banana Republic、Athleta、Old Navy 和 Intermix 等品牌,一直面临着来自众多在线零售商的激烈竞争。这使得该公司需要投入更多资金来增强在线浏览和购物的客户体验。挑战不仅限于在线平台;店内体验也需要改进。该公司的设计团队的任务是创造卓越的在线体验并重塑销售点系统和其他店内体验。这些团队需要构建原型,收集客户的快速反馈,并不断改进他们的产品。
解决方案
Gap Inc.采取了双管齐下的方法——渐进式和革命性。革命性项目旨在探索新空间并了解它们,重点是寻找新产品机会,并测试有关客户的新假设。这些项目的成功是通过各种 KPI 来衡量的,例如 NPS 分数、收入、定性反馈、RPV(每次访问收入)、UPT(每次交易单位数)、加入忠诚度计划的客户以及数据库中的客户总数。该过程包括根据客户洞察和数据推动新项目,通过焦点小组进行早期研究或与人们讨论他们的购物习惯,构建和测试早期快速原型,缩小到一个解决方案,执行可用性测试,最后启动A/B 测试后的产品。 Gap Inc. 还使用 InVision 来展示他们的作品、接收评论、原型设计、概念验证、社交化设计概念和实时协作。
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