技术
- 功能应用 - 企业资源规划系统 (ERP)
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
关于客户
客户是一家全球连锁购物中心,每年接待来自世界各地的数百万客人。该公司致力于为零售商和品牌组合提供最先进的设施和一流的服务,使他们能够最大限度地提高销售额。该公司致力于提供卓越的现场购物体验,包括抵达时使用 Wi-Fi、代客泊车、个人购物和使用专属休息室等服务。该公司致力于提供完美的宾客体验,要求其 IT 系统极其可靠,并且能够实时跟踪和分析宾客行为数据。
挑战
该公司是一家全球连锁购物中心,致力于提供卓越的现场购物体验。其中包括抵达时提供 Wi-Fi、代客泊车、个人购物以及使用专属休息室等服务。为了确保完美的体验,该公司需要其 IT 系统极其可靠,因为即使是几分钟的停机也可能会影响销售和客户忠诚度。此外,为了确保购物中心始终以最合适的形式提供正确的品牌和产品,跟踪和分析客人在购物中心移动并实时购物时的行为数据至关重要。
解决方案
该公司与日立合作开发和支持其客户忠诚度系统。除了应用程序开发之外,日立团队还提供响应速度极快的支持服务,以确保核心业务系统的完全可用性,特别是在公司销售活动等关键时期。随着公司的发展和壮大,其技术需求也在不断变化。重点转向可扩展性和企业能力,以确保其全球所有购物中心始终保持完美的卓越标准。为了支持这一发展,日立帮助该公司从定制系统过渡到 Salesforce 的企业平台,以更好地支持全球运营并与业务一起发展。日立还通过 Oracle Financials 帮助该公司提高了财务报告能力。
运营影响
数量效益
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