Infobip > 实例探究 > 数字化潜在客户捕获和改善沟通：IIE 罗斯班克学院案例研究

数字化潜在客户捕获和改善沟通：IIE 罗斯班克学院案例研究

技术

网络与连接 - 5G
平台即服务 (PaaS) - 应用开发平台

适用行业

教育
电信

适用功能

质量保证
销售与市场营销

用例

对话机器人
时间敏感网络

服务

系统集成
测试与认证

关于客户

IIE 罗斯班克学院是南非的一所私立教育机构，为多个校区的 12,000 名学生提供负担得起的优质教育服务。

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挑战

IIE Rosebank College 需要快速高效地处理 20 万个潜在客户。手动收集和捕获潜在客户的速度很慢，并且常常会导致数据不准确。

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解决方案

Floodgate 和 Infobip 合作，使用 USSD 平台将潜在客户捕获流程数字化。部署 Infobip 的对话、答案和人员模块是为了实现快速、全渠道沟通并改进潜在客户管理。

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运营影响

The implementation of the Infobip omnichannel offering has significantly improved Rosebank College's lead management and agent performance. By consolidating WhatsApp, Messenger, and Live Webchat onto one platform, the college has been able to better manage multiple points of entry in one portal. The queuing system has made it easier to manage chats and has provided better visibility of agent performance. The chatbot has also been instrumental in helping the college cope with high volumes during periods of concentrated demand, such as the enrollment period. After six months on the Infobip platform, the college has been able to better manage high volumes of leads and convert them effectively into sales. The system has also made it easier to see which prospective students still needed to be responded to, enabling the institution to better manage expectations.

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数量效益

200,000 leads processed efficiently
Lead capture time significantly reduced
Increased accuracy in data capturing

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