公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Aptean Respond
技术栈
- Complaints Management System
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 金融与保险
服务
- 软件设计与工程服务
关于客户
RSA 是世界领先的跨国保险集团之一,拥有 300 年的历史。他们拥有 19,000 名员工,为 140 多个国家的 1700 万客户提供服务。RSA 的目标是通过重组相关团队、改变公认的规范并为员工提供合适的软件来完成工作,使自己成为投诉处理领域的市场领导者。RSA 实施了所谓的投诉处理整合项目 (CHIP),这是对 RSA 投诉处理从根本和分支层面进行的全面审查。它由三个独立的部分组成:人员、流程和技术。
挑战
2012 年,英国金融服务管理局 (FSA) 宣布将把权力移交给金融业的新监管机构——金融行为监管局 (FCA)。随着投诉管理法规越来越严格,RSA 借此机会彻底改革了其客户关系职能。目标是通过重组相关团队、改变公认的规范并为员工提供合适的软件来完成工作,使 RSA 成为投诉处理领域的市场领导者。RSA 实施了所谓的投诉处理整合项目 (CHIP),从根本上全面审查 RSA 的投诉处理。这包括三个独立的部分:人员、流程和技术。在审查人员和流程的同时,RSA 重新设计了他们处理投诉的方式,以符合新法规,同时也符合他们自己的内部最佳实践系统。
解决方案
RSA 对其客户服务团队进行了重大变革。此前,600 名员工将处理投诉作为日常工作的一部分。这意味着他们的注意力并没有集中在提供与投诉专家同等的服务上。如今,60 名员工接受了专门处理和处理投诉的培训,而不会被常规客户服务问题所影响。为了支持新团队及其新结构,并支持整个 CHIP 项目,该计划的一个关键部分是用适合投诉管理的专业技术取代 RSA 老化且受限的投诉处理系统。RSA 需要一个现代化的系统,帮助他们遵守法规,并将高效、灵活和全面的投诉处理作为常态引入。在访问另一家保险公司后,Aptean 的 Respond 显然在竞争中脱颖而出。RSA 能够在 Aptean 的控制之外看到 Respond 的实际运行,确认 Respond 能够完全满足他们的需要。
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