RYOHIN KEIKAKU 在全球拥有 1,000 多家门店
公司规模
Large Corporate
地区
- Asia
国家
- Japan
产品
- Alteryx
- Tableau
技术栈
- Data Analysis
- Data Visualization
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 数据即服务
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 库存管理
服务
- 数据科学服务
关于客户
良品计划株式会社是一家总部位于东京的公司，以无印良品为中心经营零售店，无印良品是一个以极简设计和重视回收而闻名的品牌。该公司负责从产品的规划、开发和制造到分销和销售的所有环节。产品线现已扩展到涵盖约 7,000 种满足日常需求的商品，包括服装、家居用品和食品。良品计划还在日本国内和国外经营着 1,039 家门店，包括无印良品门店、餐厅和 IDÉE 等（截至 2020 年 8 月）。2017 年，该公司引入了 Tableau 作为 BI（商业智能）工具，以可视化和分析各种数据（包括客户信息和销售结果），以进行销售指标分析。
挑战
良品计划株式会社以无印良品为中心经营零售店，并进行商品策划、开发、制造、批发和销售。该公司在全球拥有 1,029 家门店，其中日本国内 479 家，海外 550 家（截至 2020 年 8 月）。2017 年，该公司引入了 Tableau 作为 BI（商业智能）工具，以可视化和分析各种数据（包括客户信息和销售结果），用于销售指标分析。随着 2018 年一切按计划进行，将日本正在使用的报表应用于海外的愿望变得更加强烈。但是，当良品计划在核心系统程序上为 Tableau 创建中间数据时，只有开发人员才能进行维护。因此，很难快速响应用户的改进请求。在重建全球系统的项目中，他们也缺乏具有所需专业知识的人员来参与 Tableau 报表创建的全球推广。
解决方案
良品计划引进日本的自助式数据分析解决方案 Alteryx，是因为他们希望将 Tableau 的报告创建功能（此前该功能仅在日本使用）推广到全球。Alteryx 允许在没有编程等领域的专业知识员工的情况下进行数据处理和逻辑更改，从而为公司的全球扩张做出贡献。在初始阶段，良品计划将 Alteryx 的采用重点放在全球 MD 分析上。在后续阶段，Alteryx 的使用范围扩展到管理会计中的预测管理和管理财务分析。在全球 MD 分析期间实施了全球标准化 KPI 分析，并在 Tableau 上可视化了洞察。作为引入的第三阶段的一部分，良品计划目前正致力于利用 Alteryx 分析应用程序成员。
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