Sally Beauty 与 Blue Yonder 携手面向未来
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Blue Yonder's demand planning capabilities
- Blue Yonder’s category management capabilities
- Blue Yonder’s fulfillment planning capabilities
技术栈
- Demand Planning
- Fulfillment Planning
- Category Management
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 预测分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 库存管理
- 需求计划与预测
服务
- 数据科学服务
- 系统集成
关于客户
Sally Beauty Holdings 是一家专业美容用品零售商和分销商。该公司经营两个业务部门：面向消费者的 Sally Beauty Supply 和面向专业造型师的 Beauty Systems Group。Sally Beauty 拥有 20,000 个 SKU、5,000 家门店，年收入超过 39 亿美元，是美容用品行业的重要参与者。该公司服务于多元化的客户群，消费者和沙龙专业人士的购买行为各不相同。Sally Beauty 的目标是满足每位客户在他们想要购物的地点和时间的需求，从而制定了广泛的网络战略，以满足非常具体、细致的客户需求。
挑战
Sally Beauty Holdings 是一家专业美容用品零售商和分销商，它面临着管理两个截然不同的市场中需求规划、履行执行和品类管理的复杂性的挑战。该公司经营两个业务部门：面向消费者的 Sally Beauty Supply 和面向专业造型师的 Beauty Systems Group。该公司拥有 20,000 个 SKU、5,000 家门店，年收入超过 39 亿美元，因此需要提高知名度、响应能力和收入，同时控制成本。疫情导致消费者行为迅速转变，在线购买/店内取货 (BOPIS) 订单率增加 30%，这进一步加剧了问题的复杂性。
解决方案
为了应对这些挑战，Sally Beauty 与 Blue Yonder 合作，提供广泛的规划、执行和零售解决方案。Blue Yonder 的需求规划功能使 Sally Beauty 能够整合和同步两家公司和多个销售渠道的需求信号以及外部变量。这有助于公司做出更准确的决策，从库存准备到产品组合。Blue Yonder 的履行规划功能帮助 Sally Beauty 做出有利可图的灵活决策，通过考虑渠道和市场特定的需求信号、客户服务目标、库存位置、安全库存政策和其他限制。此外，Blue Yonder 的品类管理功能使 Sally Beauty 能够创建智能、知情的销售计划，通过利用客户洞察、最大限度地利用可用销售空间和应用强大的分析来推动收入增长。
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