数字广告行业脱碳：Scope3 的 Carbon Direct 解决方案
技术
- 分析与建模 - 机器学习
- 基础设施即服务 (IaaS) - 混合云
适用行业
- 水泥
适用功能
- 采购
- 销售与市场营销
用例
- 连续排放监测系统
- 最后一英里交付
服务
- 系统集成
关于客户
Scope3 为数字广告行业的广告商、发布商和广告技术合作伙伴提供服务。他们为生态系统中的公司提供准确且独立的排放模型，帮助他们测量排放量并管理碳清除项目的购买。
挑战
过去 30 年来，程序化广告已占美国广告预算的 50% 以上，但它也造成了全球近 4% 的温室气体排放。 Scope3 旨在通过测量和管理整个供应链的排放来实现数字广告行业脱碳。
解决方案
Scope3 开发了一种测量数字广告端到端排放的方法，并创建了绿色媒体产品 (GMP)，以实现全行业使用碳中和媒体。他们与 Carbon Direct 合作，通过定制的高质量碳信用额组合将碳补偿纳入 GMP。
运营影响
数量效益
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