技术
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 零售
- 运输
适用功能
- 物流运输
- 维护
用例
- 最后一英里交付
- 零售店自动化
服务
- 系统集成
关于客户
该客户是一家运营超过40年的英国领先奢华生活方式品牌。他们是国际公认的品牌,通过自己的商店、电子商务商店、第三方零售商和特许经营店进行销售。他们在英国拥有强大的影响力,并继续在国际上发展,在 25 个国家拥有 120 多家商店和强大的国际数字网络。该品牌以其高端产品而闻名,致力于提供卓越的客户体验。
挑战
这家奢侈时尚零售商面临着诸多挑战。随着高峰期货运量翻倍以及进一步国际扩张的计划,他们现有的直接承运商整合已不再足够。 COVID-19 大流行导致顾客行为突然发生变化,导致商业街商店关闭、中央仓库紧张以及商店库存滞留。英国脱欧的过渡增加了新流程的复杂性、国际出口的障碍以及无法改变交货路线的风险增加。随着越来越多的顾客开始网上购物,该品牌的运营规模不足以满足不断增长的顾客期望。他们还面临着高昂的运营商维护成本、过多的手动流程、复杂的集成以及缺乏实时运营商数据的问题,这使得他们难以快速调整运营或获得有关客户旅程的关键见解。
解决方案
该零售商与送货和承运商管理合作伙伴 Sorted 合作,克服了这些挑战。 Sorted 提供了单一集成运营商云,使零售商能够访问数千个运营商服务。借助先进的运输规则和实时服务可用性检查,零售商可以轻松地从商店发货。为了减少客户接触、提高品牌参与度并提高 CSAT 和 NPS,该品牌选择使用交付跟踪平台 Track。这使他们能够让客户随时了解包裹递送情况,并使客户能够自助更新。该零售商还推出了“从商店发货”的方案,该方案在疫情期间特别有用,可以利用商店中的库存来满足在线需求。他们还使用智能货运分配规则来优化服务成本和客户体验。
运营影响
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