SmarterData：帮助零售商重新定义数字时代的实践
公司规模
SME
地区
- America
国家
- United States
产品
- IBM Analytics for Apache Spark
- IBM Bluemix
技术栈
- Apache Spark
- IBM Bluemix
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 零售店自动化
服务
- 数据科学服务
关于客户
SmarterData, Inc. 是一家总部位于加利福尼亚州圣拉蒙的公司。该公司利用先进的数据科学技术（预测和规范分析）帮助公司在线上和零售环境中与客户建立联系，并管理数字时代业务挑战的需求。该公司的口号是“与时俱进”，旨在帮助那些在当今竞争激烈的零售市场中苦苦挣扎的公司。SmarterData 帮助零售商从其现有系统已经记录的大量数据中提取价值。虽然这些数据集通常很“嘈杂”，但如果您使用正确的技巧和技术，就有可能从消费者行为中提取有价值的见解。
挑战
SmarterData 是一家总部位于加利福尼亚州圣拉蒙的公司，该公司希望帮助客户应对数字时代零售业的不确定性。该公司旨在寻找新方法来提供相关、可操作、数据驱动的消费者行为洞察。随着在线零售业的持续增长，许多传统零售商发现自己难以跟上步伐。在当今的数字经济中，各种规模的公司都必须管理和利用数字化转型才能生存。SmarterData 提供一系列预测和规范分析服务 - 包括帮助消费者找到产品的创新移动应用程序，以及帮助零售商实时洞察商店运营情况的创新移动应用程序。
解决方案
SmarterData 使用 IBM Analytics for Apache Spark 提供智能应用程序，这些应用程序结合了运营数据和上下文数据，帮助零售商了解消费者的行为和需求。该公司选择 IBM Bluemix 作为其分析应用程序的开发和部署平台，并选择 IBM Analytics for Apache Spark（IBM 用于大数据分析的托管 Spark 服务）。完全托管的 Spark 服务简化了 Spark 操作，并与 Bluemix 平台上其他云数据和分析服务以及第三方工具的丰富生态系统集成。SmarterData 开发了一款面向消费者的应用程序，它不仅根据购买历史提供产品推荐，还从第三方来源（如 The Weather Company）提取上下文数据。这些上下文数据使得在特定情况下提供可能特别吸引消费者的优惠成为可能。
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