技术
- 分析与建模 - 机器学习
- 传感器 - 声学传感器
适用行业
- 服装
- 零售
适用功能
- 物流运输
- 销售与市场营销
用例
- 需求计划与预测
- 预测性维护
服务
- 测试与认证
关于客户
SportPursuit Ltd. 是一家在英国和整个欧洲运营的体育产品在线零售商。他们提供广泛的体育用品和户外品牌,包括自行车、远足、跑步、滑雪的服装、鞋类、装备和营养品,以及大量其他运动和生活方式品牌。他们为免费注册访问其网站的会员提供独家优惠。节省高达 80%。该公司的商业模式包括每天为会员提供独家促销活动,会员可以获得高达 80% 的优质运动品牌折扣。
挑战
SportPursuit 是一家体育产品在线零售商,面临着提供具有精确个性化的优质产品的挑战。该公司的商业模式包括每天为会员提供独家促销活动,会员可以获得高达 80% 的优质运动品牌折扣。这些交易仅持续一周,在销售期结束时,SportPursuit 从供应商处购买库存并将其运送给客户。电子邮件通信是 SportPursuit 与客户联系、向他们通报优惠信息并鼓励新的购物任务的关键方式。然而,由于典型的客户每天至少收到一封电子邮件,公司需要确保其电子邮件的相关性和个性化,以避免客户疲劳并保持参与度。
解决方案
为了应对这一挑战,SportPursuit 转向了 Acoustic Campaign,该解决方案使该公司能够构建、运行和衡量高度针对性的活动的结果,而无需低效的手动流程。该公司使用营销活动的程序功能来帮助进行生命周期管理并运行由客户操作触发的自动化营销活动。这种设置允许 SportPursuit 使用机器学习模型和复杂的算法来构建个性化的客户内容。该公司还利用 Campaign 中的关系表和子关系表功能来提供所需的尽可能多的个性化,从基本细分到真正的一对一个性化。因此,SportPursuit 每月可以发送 4500 万封电子邮件,涵盖 150 多个不同的活动,由仅三人的团队构建和发送。
运营影响
数量效益
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