Streaming Innovator Wurl Upgrades to Sigma to Enhance Efficiency & Optimize Analytics
公司规模
Large Corporate
国家
- United States
产品
- Sigma
- Snowflake
技术栈
- Data Warehousing
- Data Visualization
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Software
- 电信
适用功能
- 商业运营
- 销售与市场营销
服务
- 软件设计与工程服务
- 系统集成
关于客户
Wurl is a leading company in the streaming services industry, providing technology that enables content creators to stream shows globally. Their software and services reach over 300 million viewers across more than 50 countries, helping content providers maximize monetization and optimize viewership through advanced data analytics. Wurl's operations are heavily reliant on data analytics to capture and analyze viewer data, which is used to enhance programming and advertising strategies. The company is known for its targeted advertising services and the ability to provide critical insights into content performance across various platforms and markets.
挑战
Wurl faced challenges with the cost and limitations of their existing BI tools, which were crucial for their operations in streaming content and data analytics. The company needed a more efficient solution to handle the growing demand for data visualizations and targeted advertising services. The existing BI tool was becoming unsustainable due to its monthly fees for external viewer access, which was a significant issue as Wurl's customer base expanded. Additionally, the internal process of creating and managing dashboards was cumbersome, requiring significant resources and time.
解决方案
Wurl transitioned to Sigma from their previous BI tool, leveraging Sigma's seamless integration with their Snowflake data warehouse. This transition was completed in a few months and was well-received by both internal users and external customers. Sigma's platform allowed for faster development and deployment of customer-facing dashboards, significantly improving the efficiency of Wurl's operations. Internally, the ease of creating visualizations led to a substantial increase in user engagement, with more team members actively exploring data. Sigma's features, such as drag-and-drop autoresizing and role-based permissions, further simplified the process of managing and disseminating data insights.
运营影响
数量效益
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