Super One Foods 效仿 Trumpia 的成功秘诀
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Trumpia's software
技术栈
- Digital Marketing
- Mobile Messaging
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 需求计划与预测
服务
- 软件设计与工程服务
关于客户
Super One Foods 是一家连锁超市，在四个州经营着 30 多家门店。该公司注重产品质量和价值。为了加强营销力度并吸引更年轻的人群，Super One 在其九家门店实施了 Trumpia 软件。该软件允许该公司向客户发送广告和每周特价商品，从而提高客户参与度并推动销售。
挑战
Super One Foods 是一家连锁超市，希望开拓附近一所拥有约 15,000 名学生的大学市场。Super One 的某家门店的管理层一直使用传统方式（如平面广告和优惠券）来吸引顾客。然而，他们意识到学生不太可能阅读本地平面媒体。他们需要一种解决方案，能够有效地接触到这个较年轻的群体，并鼓励他们在 Super One 购物。挑战在于找到一种能引起学生共鸣的方法，并激励他们选择接收 Super One 的广告和每周特价商品。
解决方案
Super One Foods 实施了 Trumpia 软件，以运行专门针对年轻客户的数字营销计划。他们在店内设置了一个 iPad 自助服务终端，并设置了在线注册页面，鼓励年轻购物者选择加入。学生也可以在宿舍里通过发送 Super One 的手机关键字进行注册。在一家商店的试点运行中看到积极的结果后，Super One 将 Trumpia 的使用范围扩大到其他八个地点。Super One 使用多种方法获得订阅者，为其联系人数据库积累了超过 6,845 个手机号码。该公司现在每周向客户发送特价短信，并点击其网站上的每周广告链接。选定的地点还使用 Trumpia 的企业功能来生成特定于分支机构的分发列表，以进行本地相关促销。
运营影响
数量效益
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