瑞典零售商 Axfood 与 JDA 合作为 1,000 多家门店制定高影响力的空间规划
公司规模
Large Corporate
地区
- Europe
国家
- Sweden
产品
- JDA Space Planning
- JDA Planogram Generator
技术栈
- Space Planning Software
- Planogram Software
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 功能应用 - 库存管理系统
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Axfood 是瑞典第二大食品杂货零售商。该公司全资拥有 250 家以 Willys 和 Hemköp 品牌运营的商店，还与约 820 家与 Axfood 签订合同的自营商店合作。该公司拥有一支由 9 名规划师组成的团队，每位规划师都是特定产品类别的专家。每位规划师管理 200 到 300 个规划图，这些规划图必须每年更新三次。Axfood 与其自营商店之间的合作程度可能有很大差异，因此，对于该公司来说，在所有商店中支持始终如一的高性能展示和规划至关重要。
挑战
作为瑞典第二大杂货零售商，Axfood 经营着 250 家 Willys 和 Hemköp 品牌商店，并与约 820 家自营商店合作。该公司面临的挑战是管理 1,000 多家商店的空间规划，以确保持续的高收入和利润。该公司的空间规划团队必须管理大量的规划图工作，每位规划师管理 200 到 300 个规划图，这些规划图需要每年更新三次。Axfood 与其自营商店之间的协作水平差异很大，因此，支持所有商店始终如一的高性能展示和规划至关重要。
解决方案
Axfood 与 JDA Software 合作，使用其品类管理解决方案来优化其商店货架。该解决方案使 Axfood 的空间规划团队能够有效地管理大量的规划图工作。该团队可以通过安排产品位置来为其客户创造更好的货架，使他们希望客户看到的产品更加显眼。该公司跟踪了其结果，发现规划图合规性与其利润之间存在正相关关系。Axfood 目前正在三个产品类别和 50 家商店中试行 JDA Planogram Generator。新软件将使空间规划团队能够将本地产品组合纳入规划图，并制定出适合每家商店特定货架和陈列面的计划。
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