塔拉菲尔玛农场 (Tara Firma Farms) 通过新的电子商务商店将送货上门会员人数翻倍
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 农业
- 运输
适用功能
- 物流运输
用例
- 农场监控与精准农业
- 最后一英里交付
关于客户
Tara Firma 农场是一家位于湾区的牧场农场和 CSA。该农场以其送货上门服务而闻名，通过将奶牛、猪和火鸡轮流到不同的牧场来实行再生农业。所有的牛肉都是草饲的，因此肉质更瘦。该农场还致力于教育和透明度，在大流行之前为顾客提供免费农场之旅。疫情爆发后，由于对可以直接送到人们家门口的当地、可靠和可持续食品的需求增加，他们的成员在短短三周内就增加了一倍。
挑战
塔拉·菲尔马农场 (Tara Firma Farms) 是湾区的一家农场，也是 CSA，以牧场饲养的肉类而闻名，由于疫情的影响，送货上门的会员数量突然增加了一倍。需求激增给该农场带来了重大挑战，该农场使用的是功能有限的过时 CSA 管理软件。该软件更适合规模较小、仅生产的 CSA，并且需要手动干预来执行提供折扣或分析销售数据等任务。该农场还正在更换其 CSA 管理软件，这增加了管理不断增长的需求的压力。此外，农场发现他们的送货费用过低，而且一些送货路线没有盈利。
解决方案
为了应对这些挑战，Tara Firma Farms 将其旧的 CSA 管理软件替换为 GetSwift 的 SaaS 电子商务 + 交付软件。这个新平台提供了宝贵的业务见解，例如意识到农场的送货费用过低。结果，农场提高了送货费，并要求所有新会员至少获得一份肉类份额，使司机路线有利可图。新软件还可以创建设计精美的电子商务商店，成为高端本地产品的一站式商店。该软件的新路线功能使农场能够轻松地将路线从一个晚上转移到另一个晚上或添加停靠点，从而自动优化路线。司机还可以更新发票或标记从路上退回的物品，所有这些都是实时同步的。
运营影响
数量效益
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