品味感受：可口可乐 + ALTERYX
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx
技术栈
- Data Analytics
- Predictive Modeling
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 预测分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
可口可乐公司总部位于亚特兰大市中心，是世界上最具标志性的品牌之一。该公司的历史始于 1886 年，当时药剂师 John S. Pemberton 博士发明了一种浓缩糖浆，可从冷饮机中饮用。如今，全球每天消费超过 19 亿瓶可口可乐饮料。该公司成功地在对悠久历史的承诺与对创新的不懈追求之间取得平衡，目标很简单：让人们快乐。可口可乐在整个组织中拥有数百名用户，从供应链组到数据科学团队，他们都使用 Alteryx 从可口可乐数据中获取见解。
挑战
全球饮料公司可口可乐一直在寻求平衡其悠久历史与不懈创新追求的方法。该公司一直在使用数据分析平台 Alteryx 进行各种项目，包括地理空间情报、时间序列预测和预测建模。其中一项重大挑战是从可口可乐 Freestyle 机器（一种触摸屏喷泉机，允许用户创建自己的口味混合物）中获取见解。该公司希望预测需要维护的组件并了解该国不同地区的最佳产品组合。
解决方案
可口可乐将 Alteryx 用于各种项目，包括地理空间情报、时间序列预测和预测建模。其中一个重要应用是可口可乐 Freestyle 机器。该公司使用 Alteryx 预测需要维护的组件并了解该国不同地区的最佳产品组合。Alteryx 用于挖掘来自全国各地 Freestyle 机器的大量数据。可口可乐员工 Jay 能够整理和汇总历史数据，并使用 Alteryx 自动生成并向餐馆老板发送 600 多份个性化报告。
运营影响
数量效益
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