德州理工大学信用合作社借助 Domo 提供更智能的会员体验
公司规模
SME
地区
- America
国家
- United States
产品
- Domo BI & Analytics
技术栈
- Data Visualization
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
服务
- 数据科学服务
关于客户
德州理工大学信用合作社 (TTCU) 总部位于德克萨斯州拉伯克，致力于满足该地区 30,000 多名医疗专业人士、教育工作者及其家人的财务需求。该信用合作社利用 Domo 建立了数据驱动的文化，使其能够提供最高水平的支持和服务。TTCU 致力于让其成员发挥重要作用，并将从营销投资到产品组合再到客户支持计划等所有事项列为优先事项。该信用合作社还与资金雄厚的国家银行、充满活力的金融科技公司和其他当地金融机构竞争，并利用数据突破市场噪音。
挑战
在使用 Domo 之前，德州理工信用合作社 (TTCU) 一直在努力利用其客户数据，以便做出敏捷的业务决策，满足客户需求。该信用合作社有多个数据源，这可能会导致差异。人们很难信任数据，而且一切都需要更长的时间。他们可能会收到一个字段或新信息的请求，然后必须花八个小时才能将该数据可视化，因为大多数人不想看行和列。TTCU 还必须与资金雄厚的国家银行、精力充沛的金融科技公司和其他本地金融机构竞争，如果它希望突破市场的喧嚣，就必须利用数据。
解决方案
借助 Domo，TTCU 能够将所有数据整合在一起，以便雇主能够快速、大规模地获得有影响力的见解。他们现在可以更好地向对数据后端感兴趣的人讲述故事，而且由于数据处理效率更高，他们能够讲述更多故事。使用 Domo，TTCU 建立了一个强大的会员参与模型，用于确定从营销投资到产品组合再到客户支持计划等所有事项的优先级。该模型根据会员使用每种产品的方式创建分数，使信用合作社能够了解每个客户的参与程度及其原因。有了这些信息，TTCU 就可以提供会员最有可能欣赏的额外服务和支持。TTCU 还使用 Domo 来衡量其消费者贷款和抵押贷款的表现，这是信用合作社为其会员提供的两项最重要的服务。通过使用数据来衡量和可视化其所有贷款承诺，信用合作社能够跟上快速增长地区的需求。
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