适用功能
- 采购
用例
- 时间敏感网络
关于客户
Tokopedia 成立于 2009 年,是一家独角兽公司,也是印度尼西亚最大的在线市场。该公司拥有超过 7500 万活跃用户,为印度尼西亚的个人和企业主提供一个平台,让他们可以轻松免费地开设和管理自己的在线商店。 Tokopedia 的愿景是建立一个任何人都可以开始和发现任何事物的生态系统。该公司面临着用户流失率高的挑战,近 60% 的用户在第一个月内就卸载了该应用。
挑战
Tokopedia 是印度尼西亚最大的在线市场,它面临着移动应用行业常见的重大挑战——用户流失率高。近 60% 的用户在使用的第一个月内就卸载了该应用程序。该公司的目标是通过实施集成的客户引导策略来激活和吸引新获得的应用程序用户,从而提高第一个月的用户保留率。面临的挑战是在用户生命周期的每个阶段在正确的时间传递正确的消息,以消除可能的阻塞点或减少用户的歧义。
解决方案
为了解决高用户流失率问题,Tokopedia 转向 MoEngage 的入职自动化和跨渠道消息传递。该公司确定了新用户进入品牌发现的各个步骤,并自动化了该过程。他们使用 MoEngage Flows 创建了一系列集成的跨渠道活动,通过自有渠道和付费渠道(例如推送、电子邮件、短信和广告重定向)向用户发送消息。这种方法确保新用户以一致且结构化的方式完成从首次安装到首次购买的一系列步骤。
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