技术
- 传感器 - 电表
适用行业
- 塑料
- 零售
适用功能
- 销售与市场营销
用例
- 智慧城市供水管理
- 泄漏与洪水监测
关于客户
BRITA 是一个提供美味水解决方案的品牌,无需使用一次性塑料水瓶。
挑战
挑战在于将 BRITA 的认知从功能性和过时性转变为相关性和吸引力,并强调一次性塑料水瓶对环境造成的破坏。
解决方案
解决方案是与 Retail Economics 合作制作一份白皮书,其中包含有关营销活动对塑料水瓶销售影响的确凿事实。与此同时,还推出了由演员詹姆斯·巴克利 (James Buckley) 主演的恶搞广告活动以及由有影响力人士创作的社交优先内容。
运营影响
数量效益
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