技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 电子产品
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
服务
- 系统集成
关于客户
Unimart.com 是一家价值数百万美元的零售公司,总部位于哥斯达黎加,由 Roberto Jiménez 和他的妻子 Adriana 创立。该公司的诞生源于这对夫妇希望填补哥斯达黎加在线购物基础设施的空白。 Unimart.com以电子产品销售起家,并迅速扩展到涵盖全品类。该业务采用复杂的多渠道模式运营,包括由 Shopify Plus、面向企业客户的 B2B 部门以及用于品牌忠诚度计划的单独 API 流支持的直接面向消费者的销售。自疫情爆发以来,该公司实现了 350% 的增长,并制定了在中美洲及其他地区扩张的雄心勃勃的计划。
挑战
Unimart.com 是一家总部位于哥斯达黎加、价值数百万美元的零售公司,自疫情爆发以来增长了 350%。该公司最初从事电子产品销售,很快扩展到涵盖所有类别。他们的业务模式很复杂,包括 Shopify Plus 支持的直接面向消费者的销售、面向企业客户的 B2B 部门以及提供品牌忠诚度计划的独立 API 流。最初,Unimart.com 使用传统的 ERP 提供商来整合其多渠道流程。然而,该公司很快就遇到了数据传输脱节的问题,并发现该系统不适合他们的业务模式。曾考虑过替代传统 ERP,但由于其一体化性质和笨重的连接性,被认为在财务上不可行。改用 Brightpearl 的决定是在 2020 年初做出的,就在大流行引发的销售激增之前,这进一步给 Unimart.com 的现有系统带来了压力。
解决方案
Unimart.com 在 Shopify 的推荐下采用了 Brightpearl 零售操作系统。在 Brightpearl 顾问成功实施后,Unimart.com 的系统完全连接到实时的中央事实来源。 Brightpearl 的即插即用集成库和深入的 API 访问使其能够快速轻松地连接到 Shopify Plus、Peoplevox 和 Unimart.com 的其他应用程序和渠道。这为 Unimart.com 提供了在不断扩展的同时打造定制技术堆栈的方法。 Brightpearl 的自动化引擎通过简化和自动化库存、仓库、订单、运输和履行中的任务,改变了 Unimart.com 的手动系统。这使得关键员工能够专注于增长和创新。借助 Brightpearl,Unimart.com 能够将其所有复杂的销售流纳入一个中心事实来源,从而提供整个业务的 360 度洞察。
运营影响
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