伊利诺伊大学芝加哥分校住房部使用短信与租户沟通
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Trumpia SMS Service
技术栈
- SMS Technology
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
适用功能
- 人力资源
用例
- 校园网
服务
- 系统集成
关于客户
本案例研究中的客户是伊利诺伊大学芝加哥分校 (UIC) 校园住房。UIC 校园住房旨在通过开放式沟通提供更好的生活体验，为学生住户提供教育优势。他们努力在芝加哥市中心创造一个充满活力的生活环境。他们的目标是通过优质的服务和互动吸引学生。然而，他们在与学生进行有效沟通方面面临着挑战，特别是在确保学生在截止日期前填写申请表和签订合同方面。
挑战
UIC Housing 面临的挑战是，学生住户无法在截止日期前填写申请表和签订合同。传统的沟通方式——电子邮件，由于打开率低，效果不佳。他们需要一种更有效的方式来联系学生，并确保他们在截止日期前完成任务。一项民意调查发现，85% 的大学生更喜欢通过短信提醒来完成重要的文书工作。UIC Housing 希望利用这种对短信沟通的偏好来改善与学生的互动。
解决方案
短信服务提供商 Trumpia 为 UIC Housing 的沟通难题提供了解决方案。他们建议，如果这是申请流程的一部分，可以让更多申请人选择加入。他们还为 UIC Housing 的电话号码启用了固定电话短信功能。这使得 UIC Housing 可以与学生进行双向对话，向他们发送提醒并解决任何问题。该解决方案非常有效，UIC Housing 的响应率和参与率都很高。在他们处理的 40,000 名学生中，近 99% 的人选择发送短信。
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