VF Corporation 借助 Alteryx 提高盈利能力并保持竞争优势
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx Analytics
技术栈
- Data Analysis
- Spatial Information Analysis
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 大数据分析
适用行业
- 服装
- 零售
适用功能
- 离散制造
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
VF Corporation 是一家高度多元化的品牌生活方式服装、鞋类和相关产品公司，通过 35 个品牌和多个分销渠道为全球消费者提供服务。该公司的品牌涵盖五个不同的领域 - 户外和动作运动、牛仔装、形象服装、运动装和当代品牌 - 包括 The North Face、Nautica、JanSport、Lee、Wrangler、Majestic、Splendid 和 Vans 等知名品牌。2012 年，该公司的销售额为 109 亿美元，专注于通过持续的产品创新以及通过批发合作伙伴、自有零售店和有针对性的收购进行地域扩张来实现可持续的长期增长。
挑战
VF Corporation 是一家高度多元化的品牌生活方式服装、鞋类和相关产品公司，该公司希望提高企业盈利能力、支持零售扩张并最大限度地提高公司在 10,000 多个零售点的 100,000 多个 SKU 的绩效。2009 年，公司的 RFSM 组织负责公司与零售商的客户关系管理 (CRM) 工作。虽然该公司已经有一个内部 CRM 数据库，但它还需要关联和分析这些数据以及来自许多其他不同内部和外部来源的大量数据。对于像 VF Corporation 这样规模的公司来说，该公司现有的解决方案不够可扩展或可靠。现有解决方案不允许 VF Corporation 包含空间信息，而空间信息对公司及其零售扩张工作来说正变得越来越重要。
解决方案
VF Corporation 使用 Alteryx 根据对 POS 数据和人口统计信息的同时分析，将产品与消费者和特定商店进行适当匹配。该公司能够将空间信息纳入 Alteryx，以帮助制定新零售店和拟议零售店位置的决策过程。VF Corporation 不仅可以就新店开店地点做出更具战略性的决策，还可以使用 Alteryx 帮助其规划人员和品类经理在商店开门之前将合适的商品摆放在这些商店中。
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