公司规模
SME
地区
- Europe
国家
- United Kingdom
产品
- Google Analytics
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
WBC 是英国最大的独立零售商礼篮、戴尔和饮料包装供应商。该公司成立于 1989 年,拥有 850 种产品,通过其网站进行推广,这是其主要的业务生成工具。该公司热衷于重新设计其电子商务网站并增加其产生的销售额。他们想了解网络流量如何与网站互动,以及哪些地方可以进行潜在的改进。他们寻求搜索引擎营销机构 Periscopix 的帮助来实现这些目标。
挑战
WBC 成立于 1989 年,是英国最大的独立零售商礼篮、戴尔和饮料包装供应商。该公司的网站是其主要的业务生成工具,用于推广其 850 种产品。WBC 渴望了解网络流量如何与网站互动,以及哪些地方可以进行潜在的改进。该公司希望重新设计其电子商务网站并增加其产生的销售量。然而,他们在了解访客与网站的互动以及确保准确实施 Google Analytics 以进行可靠的数据分析方面面临挑战。
解决方案
WBC 的搜索引擎营销机构 Periscopix 进行了深入的实施审核,并设置了网站搜索、事件跟踪和目标。他们进行了网站分析,并使用高级细分来识别新访客和回访者,并了解他们的行为有何不同。他们发现,忠诚客户的高转化率隐藏了 WBC 新用户的极低转化率。Periscopix 建议对主页进行更改,展示 WBC 库存的产品范围,并在市场上树立权威感。他们在主页上进行了为期三个月的 A/B 测试,结果主页参与度提高了 2.2%,电子商务转化率提高了 12.2%。
运营影响
数量效益
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