Wiggle 借助 Google Analytics Premium 实现快速、准确的报告
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Google Analytics Premium
技术栈
- Google Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Wiggle 是英国排名第一的在线自行车商店，也是该国第五大最受欢迎的在线体育用品商店。铁人三项是目前世界上发展最快的主流运动，Wiggle 是一家屡获殊荣的铁人三项运动零售商。该公司的主要任务是不断将网站访问者转化为客户，以保持和提高其竞争优势。促销是获得转化的首要影响因素，因此 Wiggle 的网站内容经理 Naveed Nasir 求助于 Google Analytics Premium 来完善这一在线创收关键领域的衡量标准。
挑战
Wiggle 是英国排名第一的在线自行车商店，也是该国第五大最受欢迎的在线体育用品商店，它在汇总来自多个来源的数据和深入了解广告活动效果方面面临着挑战。该公司希望不断将网站访问者转化为客户，以保持和提高其竞争优势。促销是获得转化的首要影响因素，因此 Wiggle 的网站内容经理 Naveed Nasir 求助于 Google Analytics Premium 来完善这一在线创收关键领域的衡量标准。他的目标是衡量广告活动效果、分析广告活动中的电子商务数据并优化广告活动的美观性 - 所有这些都以最高效率完成。
解决方案
借助 Google Analytics Premium，Wiggle 可享受 Google Analytics 技术支持分析师每天提供的专门持续支持。这使公司能够充分利用该工具的功能，例如事件跟踪和自定义报告，并确保安装过程从良好到卓越。Google Analytics 中的事件跟踪使 Naveed 能够在整个 Wiggle 的广告活动中捕捉各个横幅的效果。全面的自定义报告使 Wiggle 能够提取每个横幅广告活动的数据，记录按地区分组的重要指标，包括收入、电子商务转化率、访问量和交易量。报告可以与整个企业的用户共享，因此利益相关者可以确保在决策时使用完全相同的数字。
运营影响
数量效益
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