wilko 借助 Blue Yonder 满足本地购物者的需求并提高利润
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Blue Yonder's planogram and assortment optimization capabilities
- Blue Yonder's floor planning
技术栈
- Cloud-based implementation
- Data-driven automation
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
- Cost Savings
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
wilko 是英国领先的家居和花园零售商，成立于 1930 年。该公司从莱斯特的一家门店发展到全国 400 多家门店。尽管发展迅速，wilko 在收集和应用本地购物者数据方面仍面临挑战，导致产品组合和视觉展示效果不佳。该公司需要一种解决方案，使其能够在每家门店的每个货架上一致地实施数据驱动策略，使规划团队更高效、更敏捷、更以事实为导向。
挑战
wilko 成立于 1930 年，是英国领先的家居和花园零售商，拥有 400 多家门店。尽管公司发展迅速，但在收集和应用本地购物者数据方面仍面临挑战，导致产品组合和视觉展示效果不佳。缺乏数据驱动策略导致规划团队效率低下，无法灵活应对市场变化。该公司需要一种解决方案，使规划团队更高效、更敏捷、更以事实为导向。
解决方案
wilko 与 Blue Yonder 合作，实施基于云的数据驱动、自动化空间和楼层规划解决方案。Blue Yonder 的规划图和分类优化功能使 wilko 能够根据事实做出销售决策，从而实现每家商店的每个货架都采用一致的数据驱动策略。该解决方案还提供了预测新布局变化性能的能力，使 wilko 空间团队能够自信而准确地做出有关类别重置的决策。此外，Blue Yonder 的楼层规划帮助 wilko 在一个中心位置捕获和跟踪 400 多家商店的商店设备，从而实现更快、更准确的库存预测和布局变化。
运营影响
数量效益
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