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Westphal & Co., a full-service, family-owned electrical construction company based in Wisconsin, needed to replace its electrical estimating software after its previous vendor was acquired by a company that chose not to support the product. The company launched a rigorous search for new software, led by CEO John Westphal. After participating in demonstrations of ConEst's products and weighing the differences between ConEst and a competing product from Accubid, the decision was made to purchase ConEst's solution. The CEO took a close interest in the process of acquiring and implementing new electrical estimating software, as it is a critical function in the company and the accuracy and usability of the software is a strategic critical tool.
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