Foursquare
概述
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总部
美国
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成立年份
2009
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公司类型
私营公司
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收入
$100m-1b
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员工人数
201 - 1,000
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网站
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推特句柄
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公司介绍
Foursquare is the industry’s leading geospatial technology platform, designed to help businesses make smarter decisions and create more engaging customer experiences. A pioneer of the geolocation space, the company’s comprehensive suite of products and developer tools are used by the world’s most recognizable enterprises to gain in-depth understanding into locations and human mobility.
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实例探究.
Case Study
Enzo's Market: Leveraging IoT for Local Business Growth
Enzo’s Market, a neighborhood-influenced grocery store and cafe in Chattanooga, Tennessee, faced the challenge of encouraging customers to explore their unique, local, and organic goods. Despite being a beloved local business, the store needed to attract more people, particularly from its primary demographic of young, savvy adults. The owners were hesitant to spend money on social media advertising, which was a common method of reaching out to potential customers. However, they realized the need to increase awareness and visitors from the neighborhood. The biggest challenge was to find an effective advertising method that would not only attract more customers but also provide a good return on investment.
Case Study
Digital Advertising Boosts Local Reach for Mable's Smokehouse
Mable’s Smokehouse, a family-run business in Williamsburg, Brooklyn, is known for its authentic Texas-style BBQ. Despite having a strong reputation and a loyal customer base, the business faced the challenge of expanding its reach within the local community. The traditional word-of-mouth method was not sufficient to attract new customers. The owners, Meghan Love and Jeff Lutonsky, were initially skeptical about digital advertising. They had been approached by numerous advertising platforms but were unsure about the effectiveness and return on investment (ROI) of these digital marketing strategies.
Case Study
Leveraging IoT for Business Expansion: A Case Study on PYT
PYT, a popular burger spot in Philadelphia, was facing challenges in growing and expanding their business. Despite having a unique and adventurous burger menu that attracted both locals and tourists, the restaurant was struggling to reach a wider audience and increase its customer base. The owner, Tommy Up, had tried conventional advertising methods such as featuring PYT in student campus coupon guides and food magazines. However, these methods were not yielding the desired results. The restaurant had a strong base of loyal customers, many of whom were regular users of Foursquare, a local search-and-discovery mobile app. Tommy Up recognized the potential of leveraging this platform to promote real customer tips and attract more customers.
