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实例探究.
Case Study
Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE
Pizza Hut is a well-known brand worldwide, however, to ensure they maintained their brand presence online they needed to improve their indexing and positioning within local search results. To combat poor performance in search engines the brand initiated a project to redesign its websites including the standardization and optimization of pages dedicated to each restaurant location.
Case Study
How Animalis grew traffic to Local Pages by 70% using BRIDGE
Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.
Case Study
How BRIDGE helped Crédit Agricole des Savoie double traffic within one year
Crédit Agricole des Savoie, a leading banking services and insurance provider in the Savoy and Haute-Savoy regions of France, was facing the challenge of transitioning into a digital bank. The company had previously focused on traditional, physical branch client relationships and was now looking to combine their offline offering with an online strategy focused on digital efficiency. The company wanted to strengthen its local presence by maintaining its network of branches while simultaneously developing its customer services online. The goal was to optimize its online visibility and attract online users into their branches.
Case Study
Thomas Cook sees a fivefold increase in traffic within 3 months
Thomas Cook France was focused on achieving three key objectives with the creation of their two new store locators: Optimize search engine indexing and the online visibility of its agencies, Use the web to generate traffic and qualified leads for its points of sale, Improve the experience and the satisfaction levels of clients by following them individually from the initial online search through to their appearance in the physical travel agency.
Case Study
How Kérastase is driving footfall to salons by growing online traffic 52% annually
Kérastase, a luxury haircare brand, has traditionally built its distribution through a network of independent hair salons across 75 countries. However, with the advent of its ecommerce store, the brand wanted to continue emphasizing the importance of customers visiting the salons for professional advice on hair care and product usage. The challenge was to leverage their website to drive online traffic to the salons, while showcasing the expertise of the stylists at each location.
Case Study
4 Pieds experiences 20% growth in online traffic after using BRIDGE
4 Pieds, a leading furniture retailer in France, was faced with the challenge of creating a digital strategy focused on online traffic acquisition for its 24 locations spread across France. The company wanted to build a strong online presence to increase brand awareness and bring its products and service offerings to the forefront. The challenge was to increase the visibility of its stores online.
Case Study
V&B grows its online popularity and doubles SEO traffic with BRIDGE
V&B, a popular wine and beer cellar and tasting venue in France, was facing a challenge in attracting new clients as not all of their stores appeared within local search results. They wanted to bring clients in-store to experience their unique ambiance and special events, but struggled with creating online brand awareness to attract new clients. The challenge was to extend V&B's innovative marketing strategy to the digital world and increase its online visibility.
Case Study
Crédit Conseil de France's Success with BRIDGE Store Locator
Crédit Conseil de France, a franchise network of independent debt consolidation experts, aimed to increase its local and national visibility online. The company operates in 43 cities and plans to expand to 50 locations. Their strong presence across the nation and the desire to provide superior customer service with a focus on the local meant they needed to connect with prospective clients from the beginning of their customer journey — from the client’s first location-based search on the Internet. With a goal to bolster online to offline strategy, they needed to leverage the web to attract and retain prospects, and drive them to the physical agency locations.
Case Study
How BRIDGE helped AlloDiagnostic increase their local traffic by 50% within 9 months
AlloDiagnostic, a network of property surveyors and inspectors in France, was struggling with a lack of online visibility, particularly in local searches. This was a significant issue in cities like Paris or Marseille, where the market is highly competitive. The company had developed their local pages internally, but maintaining them was proving to be time-consuming and expensive. They were aware of the need to improve their local search results to increase their visibility and edge out the competition.
Case Study
How Optical Discount boosted annual organic traffic by 20% with BRIDGE
Optical Discount, a leading discount glasses provider in the French optical market, was struggling to create a strong organic online presence. They needed to optimize the online visibility of their stores, including ranking high within local search results on Google. They also wanted to strengthen their positioning on searches for “designer sunglasses at low prices”. The challenge was to make it easy for customers to find the brand online and to ensure that their store information was consistently accurate and up to date.
Case Study
AXIA DIGITAL increases revenue by €300,000 through their partnership with BRIDGE
AXIA DIGITAL, a digital marketing agency, was facing a challenge in integrating online and offline channels for a seamless shopping experience for customers. This was a common issue across their clients in the FMCG, automotive, and finance industries. The agency understood the importance of creating an omnichannel strategy that addressed the customer journey from online to offline or web to store. However, finding the right tool to address these needs while achieving results for their clients was a challenge. They evaluated and tested multiple tools on the market, but many of those still required the agency to perform in-house customizations — requiring more resources, time and money.
Case Study
How BRIDGE helped Euromaster boost traffic to their Local Pages by 60%
Euromaster, a leading tire specialist and vehicle maintenance network across Europe, was struggling to generate leads online. The company recognized that an increasing number of consumers were using the web to research and select motor service providers. Therefore, it was crucial for Euromaster to leverage its online presence and generate qualified leads for its auto centers. Before increasing online traffic, Euromaster wanted to strengthen the consistency between its online offering and the auto centers. With a network that spans Europe, the solution needed to be customizable to each country, while respecting the brand guidelines.
Case Study
Gan Assurances Case Study
Gan Assurances, a leading insurance company in France, was facing a challenge in leveraging the digital experience to attract and gain new clients. The company had a strong conversion rate once a client visited the agencies, but driving them in-agency from offline proved to be an opportunity. The internet being the primary tool in a client’s pre-purchase phase, the first step in establishing the brand online was to optimize its presence. The company aimed to improve local search result rankings to attract online traffic and generate qualified leads for the agencies.
Case Study
How Ducati achieved a 50% online to offline conversion rate with BRIDGE
Ducati, an iconic motorcycle brand, was struggling with maintaining a consistent online brand presence across its 60 dealerships in France. The dealerships had varying levels of online presence and did not always adhere to the Ducati branding. Ducati was also facing the challenge of increasing dealership footfall. They were seeking a solution that could attract clients online and direct those same clients to the dealerships.
Case Study
Havas Voyages connects its online and offline offerings while boosting traffic by 41%
Havas Voyages, a leading travel agency in France, was looking to establish an online presence without cannibalizing its brick-and-mortar business. The company wanted to create a multichannel solution that would not only provide e-commerce functionality but also direct online traffic and offline prospects to its 350 agencies. The goal was to improve customer satisfaction by offering a seamless online to offline shopping experience.
