Plausible Analytics, a privacy-friendly alternative to Google Analytics, faced a significant challenge as it scaled its services. Since its launch in April 2019, the platform had grown to service over 5000 paying subscribers, tracking 28,000 different websites and more than 1 billion page views per month. However, the original architecture using Postgres to store analytics data was unable to handle the platform’s future growth. The loading speed of their dashboards was slow, taking up to 5 seconds, which was not conducive to a good user experience. The team realized that to continue their growth trajectory and maintain customer satisfaction, they needed a more efficient solution.

Lacework, a cloud security platform, was looking to establish an account-based marketing (ABM) program. The company had a very targeted ideal customer profile (ICP), making ABM a suitable strategy. To build this program, Lacework hired Mandy Hanson, Director of Global Account-Based Marketing. Her task was to create impactful campaigns for Lacework’s top strategic accounts. However, the existing ABM platform was not delivering the desired results, prompting the need for a more effective solution.

Qvella Corp., a rapidly growing medical device company, was on the brink of transitioning from beta into full-scale commercial production. However, they lacked an Enterprise Resource Planning (ERP) system that could help them scale effectively. Their operations were highly regulated and mission-critical, requiring meticulous documentation and traceability. These processes demanded a system with robust functionality. The company had developed technology for the rapid detection of infectious agents in direct blood samples, aiming to reduce diagnostic time frames, lower costs, and ultimately save lives. Therefore, they needed an ERP system that could meet all regulatory standards such as FDA and MDSAP in an ISO13485 environment.

Cisco, a leading provider of networking solutions, faced a significant challenge in maintaining its premium service processes. The company's products and capabilities are mission-critical for its customers, making customer support and service equally crucial. Any downtime in a customer's network could cost them thousands of dollars, making it imperative for Cisco to prevent such occurrences. Cisco held a significant market share in Ethernet switch revenue and the service provider and enterprise router market, making its responsibility even more substantial. The company was constantly striving to improve its processes, particularly its premium service options that promised two and four-hour delivery of replacements. The challenge was to identify delivery performance failures in real-time and prevent similar failures quickly. The existing processes were manual and labor-intensive, with a 'Process Quarterback' personally tracking all two-hour service delivery requests end-to-end.

Dell Technologies faced a significant challenge in its sales process, particularly in the deal registration process. The company had two types of deal registration processes - one-step and two-step. The one-step process involved direct approval by the deal registration team, while the two-step process required approval from other relevant functions. However, Dell lacked the ability to differentiate between these two processes, leading to a lack of understanding of the volume and performance across them. This lack of visibility also impacted the wider business as Dell could not enforce the Service Level Agreement (SLA) commitments to the functions involved in the two-step approval process. The company needed a solution that could provide deep insights into their deal volumes and identify process elements suitable for automation.

HP's journey with Celonis began when the team recognized a need for a clear and detailed view of its processes. This need became apparent during a major operational crisis that arose from implementing a new SAP system. In some markets, it was a simple replacement of an old SAP order management system, but in others, a complete replacement of an old legacy tool was required. The turning off of the legacy system revealed that HP was not clear on exactly how its processes worked, particularly in their legacy systems. This led them to explore new and innovative techniques that could help them understand their processes better. However, the implementation of Celonis faced unique barriers due to HP IT team's unique requirements for connecting a tool to their systems. This led to several hurdles that questioned the worth of the implementation.

Mars, the fourth largest private company in the US, was facing a significant challenge in managing its Accounts Receivable (A/R) process. The company was dealing with a high volume of deductions, but lacked clear visibility into the causes and sources of these deductions. This lack of insight made it difficult to tackle and reduce the deductions effectively. The challenge was further compounded when Nikki Nagel was appointed as Mars Accounts Receivable Transformation Lead. Despite her extensive experience in A/R roles, she was unfamiliar with process mining and the Celonis Execution Management System (EMS), tools that could potentially help address the deduction issue. Mars had three primary goals: reducing deduction inflow, increasing recovery rates, and reducing cycle times. However, without a clear understanding of the root causes of the deductions and the necessary technological expertise, achieving these goals was a daunting task.

TELUS, one of Canada’s leading telecommunications companies, faced significant challenges with their Optik TV service, specifically with their customer-facing application, Showcase. The application, which acts as a central hub of personalized content for Optik TV customers, was initially built on Redis open source. However, TELUS experienced an outage that negatively impacted the customer experience, leaving key menu options unavailable and requiring significant time to fully restore all services. The outage put the Showcase service on standby for a full day, resulting in a hampered user experience that lasted up to 24 hours. The incident raised concerns among the leadership about the reliability of the existing system and the need for a more robust solution.

Ulta Beauty, a leading U.S. beauty retailer, faced a significant challenge during the COVID-19 pandemic. The rapid growth of online shopping necessitated a renovation of its e-commerce presence and a shift towards a more efficient, cloud-based architecture. The company needed a versatile, scalable, and powerful in-memory database that could support a microservices architecture and offer robust caching capabilities. The goal was to manage the rapid growth and create a cohesive customer experience, both online and in its retail stores. The company also aimed to transition from an old business model, based on legacy applications and on-premises information systems, to a more sustainable IT infrastructure that could quickly migrate to the cloud.

Essential Tech Support, a managed service provider (MSP) based in Baltimore, Maryland, was facing significant challenges with its existing remote monitoring and management (RMM) software, Syncro. The company, which provides technology support for schools, churches, and nonprofits, had five technicians managing 250 Windows endpoints and several thousand other devices. The Syncro software was proving to be too cumbersome, particularly due to its heavy reliance on scripting. This would have necessitated the hiring of a dedicated scripting expert, an additional cost for the company. Moreover, patch management was a complex process, requiring the team to create numerous workarounds to ensure all necessary patches were installed on the devices. The CEO and co-founder, Ian Holub, began searching for a more efficient and user-friendly alternative to Syncro, having previously tried Kaseya and Zoho without success.

The Pantry Catering, a family business based in Middlesex, UK, was facing a significant challenge as their business expanded. The number of PCs that the IT team, led by IT Manager Peter Boden, needed to manage and secure was increasing. This growth made it increasingly difficult for the team to efficiently deploy software to the machines and keep them properly updated and patched. The team was in need of a comprehensive platform that could streamline their daily IT routine. The solution had to be easy to use and effective, as the team was small and did not have a lot of free time to configure a complex tool and learn how to use it.

The customer, a leading low-cost airline in East Asia, was grappling with the challenge of processing approximately 2,000 invoices each month, each ranging from 100 to 200 pages in length. The invoices, coming from over a thousand suppliers, arrived in a wide array of formats. The task of manually extracting data from each invoice and processing it into the airline's BPM system was repetitive and time-consuming. The addition of new destinations only increased the volume of suppliers and invoices, further complicating the process. The airline's pre-existing OCR platform struggled with the variability of the invoice formats and required constant intervention. The frequent changes to these documents made a template-based automation approach difficult. The company was in need of an AI-based solution that didn't require data science expertise.

Garanti BBVA, Turkey’s second-largest private bank, faced a significant challenge in securing its privileged accounts and identities used in its DevOps and cloud environments. With a broad attack surface due to its extensive business lines and 18,000 employees, the bank needed to protect against the theft of privileged credentials. The bank also had to ensure compliance with stringent data security regulations within both the Turkish and global financial sectors. As one of the pioneers of internet banking in Turkey, Garanti BBVA was pushing forward its digital transformation journey, which increased its in-house development operations (DevOps) to improve application and service delivery. This transformation resulted in a need for more robust security tools.

Bauducco, a part of the largest manufacturer of baked goods in Brazil, Pandurata, faced a significant challenge in integrating with its U.S. customers through Electronic Data Interchange (EDI) files. The company was looking to replace its current Value-Added Network (VAN) integration for a more sustainable, long-term solution. The existing system was plagued with manual input and data errors, which Bauducco aimed to eliminate. The company also sought to enhance its integration process through the implementation of alerts and error handling mechanisms. The challenge was not only to streamline the integration process but also to increase its efficiency and accuracy.

Aprimo, a company that develops and sells marketing resource management and digital asset management technology, faced a significant challenge after reemerging into the market in 2016. Despite having a history of 20 years and a large customer base, the company had zero brand awareness due to being hidden under a different name for five years. They were essentially operating as a startup, rebuilding their product and transitioning to a SaaS company in the cloud. Everything was new, from analyst relations to their team, their website, and the martech stack they would be using. Additionally, Aprimo was facing stiff competition from industry giants. They were struggling to strategically and surgically execute their marketing tactics due to a lack of prioritization and targeting of accounts that were actually in-market. Their account selection and pipeline acceleration strategies were based on firmographics, ICP, and their sales team's gut reactions, which were not always accurate or effective.

Berkeley County School District in West Virginia, responsible for transporting over 17,000 students daily, faced significant challenges in ensuring student safety and efficient communication with parents. The district had limited visibility into the real-time location of their school buses, making it difficult to monitor and respond to safety concerns. Their existing camera system offered only basic functionality, and retrieving footage was a time-consuming process. This lack of real-time visibility made it difficult to detect and address risky driving behaviors. Furthermore, parents often raised concerns about school bus delays and student safety, but due to the lag time from their legacy GPS vendor, the district was unable to provide accurate and timely information. Each safety concern call took up to 15 minutes to investigate, highlighting the need for a more efficient solution.

Brothers Food Services (BFS), one of the largest produce distributors in Texas, faced a significant challenge in maintaining employee safety across their vast operations. With over 500,000 square feet of warehousing space spread across four main distribution centers, BFS needed a system that could streamline incident investigation and save labor hours. Their previous camera systems were time-consuming and inefficient, often taking hours to locate the correct video footage for incident investigation. This reactive approach was not only labor-intensive but also hindered their ability to promptly address safety incidents.

The City of Atlanta's Department of Aviation is tasked with maintaining the vast land surrounding the Atlanta Airport, the busiest airport globally. A critical part of this maintenance involves keeping the grass mowed to a specific height as per FAA regulations to prevent attracting wildlife like birds, which pose a safety risk to aircraft. However, the department faced significant challenges in ensuring this compliance due to limited visibility into the mowing operations. They relied on manual work orders and line-of-sight supervision, which did not provide any means to confirm whether the grass was mowed correctly or even mowed at all unless a supervisor was physically present to oversee the process.