技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 医疗保健和医院
- 石油和天然气
适用功能
- 采购
- 销售与市场营销
用例
- 对话机器人
关于客户
PTC 是一家全球软件公司,致力于改变企业创建、运营和服务产品的方式。该公司最近建立了一个独特的营销技术堆栈,其中包括 6sense、Drift 和 People.ai,彻底改变了其识别、联系和追求全新业务的能力。这使得更快、更清晰地识别潜在客户、与客户的联系、购买阶段的研究、客户需求和兴趣的信息以及对新的和现有渠道的评估。
挑战
PTC 正在寻找一种可以将账户意图计划与 AI 平台相结合的解决方案。目标是提供以客户为中心的数字体验,在每次买家互动中提供以价值为导向的内容,从而促进渠道增长。该公司拥有一支强大的营销运营团队,秉持“数据驱动一切”的心态。在将新解决方案集成到现有技术堆栈中时,PTC 投入了大量精力进行研究。经过几个月的全面评估,PTC 决定同时与 6sense、Drift 和 People.ai 签订合同。
解决方案
6sense、Drift 和 People.ai 的结合使 PTC 的销售和营销团队能够更智能、更快速地进行推广。它使他们能够在每次买家互动中提供相关的、令人难忘的价值。 6sense 识别 VIP 帐户和活动,同时还发现值得强力参与的新的高意图帐户。 Drift 是一个对话式营销平台,可以通过其聊天机器人与 B2B 买家直接互动,在正确的时间启动正确的联系。 People.ai 将销售团队的外展和活动无缝集成到 PTC 的 CRM 中,以揭示一条理想的、经过验证的有效途径。这使团队能够评估交易的健康状况并利用最佳实践来开展未来的工作。
运营影响
数量效益
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