7-ELEVEN 将关键促销洞察带入内部
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx Server
技术栈
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
关于客户
7-Eleven 是一家总部位于美国的跨国便利店连锁店。它在 17 个国家/地区经营、特许经营和授权了超过 68,000 家门店。该公司提供一系列产品，包括饮料、糖果、熟食、乳制品、熟食、面包、零食、杂货、非食品、汽油和酒精。7-Eleven 以其标志性的思乐冰、Big Gulp 和其他专有产品而闻名。该公司正在寻找一种解决方案，将所有供应商数据源整合到一个输出中，以更深入地了解他们的促销活动。
挑战
7-Eleven 是一家跨国便利店连锁店，该公司正在寻找一种解决方案，让企业用户可以每天使用，而无需太多技术支持。他们需要快速获得结果，与外部业务伙伴共享，并以边际成本提供多种功能。该公司希望将所有供应商数据源整合到一个输出中，以更深入地了解他们的促销活动，了解哪些有效，哪些无效。
解决方案
7-Eleven 实施了 Alteryx Server，将所有供应商数据源整合到一个输出中。这使他们能够更深入地了解促销活动，了解哪些有效，哪些无效。他们还使用服务器平台与管理团队分享见解。他们能够向管理团队发送按自动计划运行的报告的每日快照。这证明了他们节省的时间是合理的。实施 Alteryx Server 使 7-Eleven 能够进行内部分析，而无需拥有一支分析师队伍。
运营影响
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