技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用功能
- 产品研发
- 销售与市场营销
用例
- 库存管理
- 时间敏感网络
关于客户
CAKE 是 Sysco 旗下公司,为北美各地的餐厅运营商提供创新的云交付宾客管理和销售点解决方案。该公司是一家硅谷初创企业,后来被价值 480 亿美元的食品服务领导者 Sysco 收购。通过此次收购,CAKE 获得了超过 425,000 名 Sysco 客户的数据库,其中许多客户可能愿意听取他们已经使用和信任的品牌的新技术解决方案。 CAKE 的产品为 Sysco 提供了扩大其现有账户足迹的新途径。
挑战
Sysco 旗下公司 CAKE 面临着使用“冷电子邮件”方法联系超过 425,000 名 Sysco 客户的挑战。这项任务相当于 10 名销售开发代表的工作。当 CAKE 被价值 480 亿美元的食品服务领导者 Sysco 收购时,这一挑战变得更加复杂。此次收购使得 CAKE 的销售策略必须从外部销售方式转变为纯粹的内部销售模式。这意味着 CAKE 必须以虚拟方式向餐厅经营者介绍其高科技产品,同时强调其与 Sysco 的关系。该公司还必须培养与潜在客户的关系,并确保 CAKE 销售代表联系客户的最佳时间。
解决方案
CAKE 采用了 Conversica 的 AI 自动销售助理 Julie Hudson 来应对这一挑战。人工智能代理朱莉·哈德森 (Julie Hudson) 能够不知疲倦地工作,在一天中的任何时间不间断地与客户联系。她被安排向潜在客户发送友好、有用的电子邮件,介绍 CAKE 的产品,并为他们提供安排演示或回答问题的机会。 Julie Hudson 还能够培养与潜在客户的关系,并确保 CAKE 销售代表联系客户的最佳时间。此外,CAKE 使用 Conversica 通过调整发送电子邮件的时间和衡量响应来微调其外展时间。这使得该公司能够准确地确定一周中提供最佳响应率的精确时间。
运营影响
数量效益
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