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Aptean > 实例探究 > Aptean 帮助 NorgesGruppen 发展市场领先的零售业务

Aptean 帮助 NorgesGruppen 发展市场领先的零售业务

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公司规模
Large Corporate
地区
  • Europe
国家
  • Norway
产品
  • IMI Supply Chain
实施规模
  • Enterprise-wide Deployment
影响指标
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 功能应用 - 库存管理系统
  • 功能应用 - 仓库管理系统 (WMS)
适用行业
  • 零售
适用功能
  • 物流运输
  • 仓库和库存管理
用例
  • 库存管理
  • 供应链可见性(SCV)
服务
  • 系统集成
关于客户
NorgesGruppen 是一家私营杂货零售商,其制定的战略是将其业务拓展为挪威批发和零售市场的领导者。零售业务服务于 2600 个销售网点,包括许多知名连锁店。批发业务是一家公司集团 (ASKO),为这些以及其他独立商店、加油站和食品服务业务提供服务。产品类别从新鲜和冷冻食品到日用百货和汽车用品。NorgesGruppen 拥有一项供应链战略,通过其自己的分销网络交付所有产品,以确保领先的效率和效力,在产品和信息方面提供一致的服务和质量。
挑战
NorgesGruppen 是一家私营杂货零售商,旨在将其业务拓展到挪威批发和零售市场的领先地位。该公司面临着多项挑战,包括业务量增长带来的高成本、产能和质量限制(这迫使其需要重新设计供应链)、系统不适应未来发展以及新产品类别带来新要求。该公司通过收购多家区域零售和批发公司而成立。新的集团结构包括采购和物流的共同企业级职能,但也包括区域公司的继续运营,这些公司对销售和运营负有全部的盈亏责任。随之而来的是内部销售和采购交易,这些交易需要尽可能地自动化。同时,NorgesGruppen 希望为所有客户和商店创建单一的界面,让他们能够获得相同的服务和产品组合。
解决方案
NorgesGruppen 决定采用最佳策略,并选择了 IMI 供应链套件及其订单、库存和仓库管理模块作为解决方案的核心。该解决方案在 2003-2004 年期间分阶段推出(逐个站点),随后在 2007 年对所有站点进行了全面升级。系统的关键要求是提供高容量交易能力,允许适当的灵活性以支持具有多渠道销售、采购和分销的新供应链设计,并支持面向服务的集成模型。IMI 供应链使定义企业级流程以管理供应商、产品、价格和渠道成为可能,同时允许本地市场和仓库分析——在单个系统实例中运行所有公司。
运营影响
  • The new logistics network meant several structural changes that helped grow revenues and still reduce costs. Decisions regarding when and where to stock products are made on corporate level, and allows NorgesGruppen to optimize inventory and deliver based on the combined properties of products and customers.
  • One important objective for NorgesGruppen was to create a corporate view of all business processes. With the decision to keep a company structure with several legal entities this could have been a challenge of magnitude. But IMI Supply Chain has made it possible to define corporate level processes for managing suppliers, products, prices and channels, while at the same time allowing local market and warehouse profiling— running all companies in a single system instance.
  • In the daily operation, the new solution has helped NorgesGruppen benefit both from increased automation in collaboration with trading partners, and from optimized and paperless production in logistics execution.
  • NorgesGruppen continues to expand the business by adding new product categories to its assortment.
数量效益
  • Increased delivery quality with reduced cost per distributed unit
  • Decreased inventory levels by intelligent coordination of supply and demand with increased customer service
  • Integrated and automated business processes with suppliers and customers and stores
  • Supporting business expansion with new product categories and doubled transaction volumes since go live
  • Outstanding system stability and performance

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