提高用户参与度和引导效率：CoinDCX 案例研究
技术
- 应用基础设施与中间件 - 区块链
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 设备与机械
- 金融与保险
适用功能
- 质量保证
- 销售与市场营销
用例
- 行为与情绪追踪
- 泄漏与洪水监测
关于客户
CoinDCX 是印度最大的加密货币交易所，致力于通过不断吸引用户来建立强大的加密社区。该公司提供资金担保和保险，为用户提供额外的好处。作为一家投资于社区参与的企业，CoinDCX 将其用户视为其交易平台最大的销售力量。该公司通过围绕加密货币创建有趣的程序并添加更多加密货币金融来为其用户提供支持。 CoinDCX 的主要目标是通过提供相关的沟通来简化应用程序的采用，从而改善新手入门，通过增强日常参与活动来提高用户活跃度，并通过提供个性化体验来增强整体用户体验。
挑战
印度最大的加密货币交易所 CoinDCX 在通过不断吸引用户来建立稳固的加密社区方面面临着重大挑战。该公司最初的参与方法缺乏用户层面的个性化和相关性，导致用户在入职和重新激活期间流失。营销团队意识到需要更强大的参与策略和高效的执行平台。他们最初选择了自动化平台，但它缺乏基本功能，例如品牌和平台功能之间的协同、全渠道营销的多个渠道、包括第三方工具集成在内的未来产品路线图以及高级用户级分析。这些缺点促使 CoinDCX 寻求一个可以提供这些功能的新平台。
解决方案
CoinDCX 的营销团队决定采用 MoEngage 客户参与平台，该平台提供强大的第三方工具集成和多个渠道之间的协同作用。该团队旨在建立全渠道互动策略，并相信 MoEngage 可以帮助他们分析和了解客户行为，同时让他们参与各种渠道。使用 MoEngage 的高级分析，该团队确定了用户不活跃或退出的最高接触点。他们还使用用户路径查找器功能来了解用户最后的活动操作。此分析帮助他们确定了用户入职过程中需要关注的接触点。然后，该团队根据分析的数据使用 MoEngage 的自定义细分来细分用户，并创建了具有面向行动目标的参与工作流程。这种方法使 CoinDCX 能够优化新用户体验并提高新用户数量。该团队还使用 MoEngage 的分析来了解休眠用户的行为并重新激活他们。他们运行智能触发流程，以推送通知和电子邮件为渠道，将用户带回应用程序或网站，并将其推至活动状态。
运营影响
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