押注自助服务能否创造更具竞争力的组织？
公司规模
Large Corporate
地区
- Europe
国家
- Germany
产品
- Domo
技术栈
- Business Intelligence
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
关于客户
Tipico 是德国最大的体育博彩运营商，每天通过其网站和 1,100 个零售点处理超过 5 亿笔投注。该公司严重依赖数据来运营其业务，因此拥有强大而高效的数据管理系统至关重要。该公司拥有 6,000 多名员工和 200 多名 Domo 用户，分布在营销、体育博彩、客户服务、支付、欺诈预防和零售等各个部门。该公司的零售部门拥有 1,100 家门店，是管理方面的最大挑战，也是最有可能影响公司业绩的部门。
挑战
在使用 Domo 之前，Tipico 的商业智能部门发现自己每个月都会收到大约 100 份临时报告请求。每份报告需要 9-12 小时才能创建完成；这种计划外的请求不仅会占用分析师的一天时间，分散她对其他工作的注意力，还会拖慢其他部门等待报告的速度。在一个瞬息万变的行业中，十二个小时简直是永恒。Tipico 还需要一种通过智能手机和平板电脑随时随地访问数据的方法。当高管正在参加比赛或在家观看比赛时，她可以轻松进入 Domo 查看 Tipico 对任何比赛或赌注的投注情况。
解决方案
Tipico 数据和 BI 主管 Adrian Vella 求助于 Domo，希望他的组织能够提供适当的自助式 BI。“我们的业务用户现在可以进入并创建自己的图表、自己的数据探索和自己的警报。基本上，他们可以成为自己的 BI 开发人员，”他说。因此，Vella 能够将临时报告请求减少 50%。除了自助式 BI，Domo 还使 Tipico 能够通过智能手机和平板电脑随时随地访问数据。“我们找不到另一个具有 Domo 原生移动功能的 BI 工具，”Vella 说。“现在我们可以随时随地实时查看游戏的投注，这是我最喜欢的功能。”
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