技术
- 功能应用 - 企业资源规划系统 (ERP)
- 功能应用 - 库存管理系统
适用行业
- 服装
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 零售店自动化
服务
- 系统集成
关于客户
Cath Kidston 是一家知名时装零售商,以其丰富的怀旧手绘花卉印花时装、箱包、童装和家居产品线而闻名。该公司由时装设计师 Cath Kidston 创立,总部位于伦敦。该公司于 1993 年从一家零售店起步,到 2014 年在全球拥有 136 家零售店。该公司通过自有品牌店和 John Lewis 等高端零售商销售复古和英国风格的时尚服装和配饰。 2010年,该公司的多数股权被出售给私募股权投资者,从而实现进一步增长。然而,2020 年 Covid-19 大流行的爆发迫使该公司关闭了英国和日本的 60 家零售店,并转向电子商务。
挑战
Cath Kidston 是一家著名时装零售商,以其怀旧手绘花卉印花时装、箱包、童装和家居用品而闻名,在 Covid-19 大流行后面临着重大挑战。该公司从 1993 年的一家零售店发展到 2014 年在全球拥有 136 家零售店,但由于商业挑战,被迫在 2020 年初关闭了英国和日本的 60 家零售店。这种情况可能意味着大多数实体企业的终结,但 Cath Kidston 认为这是一个新开始的机会。该公司决定重新推出该品牌作为直接面向消费者 (D2C) 的电子商务业务,同时保留其 B2B 特许经营和批发业务。然而,这一转变并非没有挑战。该公司现有的企业资源规划软件(ERP)不仅昂贵、复杂,而且缺乏技术文档,集成困难。
解决方案
Cath Kidston 转向库存和订单管理解决方案 Cin7,以促进其向成熟的电子商务企业转型。在将 Cin7 基于云的功能集与竞争对手的产品进行比较后,Cath Kidston 于 2020 年 4 月实施了该软件。Cin7 因其强大的功能而被选中,用于管理公司的销售、库存和履行,无论是在电子商务还是在其剩余的全球实体店中。 -迫击炮位置。 Cin7 与特定于零售和履行的其他应用程序的 700 多个内置集成在 Cath Kidston 的非凡转型中发挥了重要作用。迁移到 Cin7 使 Cath Kidston 能够进行跨渠道库存调节,确保零售、批发和在线商店的库存数量保持一致。它还使他们能够连接到英国和香港的主要履行仓库,提供真正的端到端可见性。此外,Cin7 还提供了可靠的库存真实来源,这是他们以前的 ERP 软件所缺乏的功能。
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