技术
- 平台即服务 (PaaS) - 应用开发平台
- 机器人 - 轮式机器人
适用行业
- 零售
- 电信
适用功能
- 销售与市场营销
用例
- 交通监控
- 交通模拟
关于客户
Cencosud 是拉丁美洲最大、最负盛名的零售集团之一,在阿根廷、巴西、智利、秘鲁和哥伦比亚开展业务。该公司业务遍及超市、家居装修、百货商店、购物中心和金融服务等不同业务领域。 Cencosud 正在寻找一种更高效、更有效的方式来管理所有购物中心的沟通活动。他们希望对其数字渠道进行内部控制,使营销团队能够在不需要 IT 部门或代理供应商的情况下创建和部署通信。
挑战
Cencosud 是拉丁美洲最大、最负盛名的零售集团之一,在管理营销业务方面面临着重大挑战。该公司希望对其数字渠道进行内部控制,使其营销团队能够创建和部署通信,而无需依赖 IT 或代理供应商。这是他们更广泛目标的一部分,即更高效、更有效地管理所有购物中心的传播活动。面临的挑战是如何快速响应营销需求,并通过个性化和全渠道集成功能更快地进入市场。他们还需要能够通过多个数字渠道(包括网络、移动设备、平板电脑和信息亭)进行创新和协调营销活动。此外,他们想要一个能够提供高投资回报的平台,并为所花费的资金提供广泛的功能。
解决方案
为了克服这些挑战,Cencosud 与 Realmedia 合作,并选择 Drupal 和 Acquia 作为他们的解决方案。该决定受到 Drupal 和 Acquia 标准化多站点代码的影响,因为 Cencosud 需要管理 20 多种数字产品,包括响应式网站、移动网站和购物中心信息亭目录。通过此解决方案,所有属性都可以由多个贡献者在一个控制台中操作。这使得 Cencosud 能够简化其营销运营,使营销团队能够控制数字渠道并执行营销活动,而无需 IT 或代理供应商。该解决方案还使公司能够快速响应营销需求,整合个性化和全渠道能力,并跨各种数字渠道创新营销活动。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.

Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations

Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.

Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.

Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.