张伯伦集团通过物联网进行战略转型
技术
- 传感器 - 相机/视频系统
- 传感器 - 液位传感器
适用行业
- 教育
- 造纸
适用功能
- 产品研发
- 销售与市场营销
用例
- 时间敏感网络
- 虚拟原型与产品测试
服务
- 系统集成
- 培训
关于客户
张伯伦集团是住宅和商业地产智能门禁解决方案的领先供应商。他们的著名品牌，包括 Chamberlain®、LiftMaster®、Merlin® 和 Grifco®，在全球数以百万计的高空作业应用中使用。该公司优先考虑车库门开启器的安全性和创新，并始终寻求增强客户体验的方法。他们的专有工具 myQ Garage & Access Control 应用程序允许客户从任何地方监控和管理车库门，让房主高枕无忧。
挑战
张伯伦集团是智能门禁解决方案的领导者，在改善车库门开启器的客户体验方面面临着重大挑战。主要痛点是安装过程，这影响了产品评级以及其专有工具 myQ Garage & Access Control 应用程序的采用。该公司还面临产品注册率低的问题，只有 3% 的客户注册了他们的产品。这是一个问题，因为注册允许公司直接与客户沟通产品更新或召回事宜。此外，该公司还面临着证实其产品易于安装的营销主张的压力。
解决方案
为了应对这些挑战，Chamberlain Group 与 BILT 合作提供 3D 说明，以提高安装过程的准确性并增强整体客户体验。该公司还实施了 BILT 的建议，以提高 myQ 应用程序的采用率。为了提高产品注册率，该公司利用 BILT 应用程序为客户提供快速便捷的产品注册访问。此外，该公司利用 BILT 的分析来深入了解用户在安装过程的每个步骤上花费的时间以及其他有价值的指标。定期审查这些数据，以识别任何问题点并改进说明。该公司还对车库门开启器安装进行了并排演示，以比较 BILT 应用程序与纸质手册的客户体验。
运营影响
数量效益
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