CitrusAd 与 Domo 合作向全球零售商提供数据
公司规模
SME
国家
- Worldwide
产品
- Domo
- Domo Everywhere
技术栈
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
CitrusAd 是一家在电子商务零售广告领域运营的公司。该公司成立于 2017 年，迅速发展成为该领域的领导者。该公司帮助零售商将基于拍卖的广告平台整合到他们的电子商务运营中。这使品牌能够在客户浏览和搜索时更有效地向他们做广告。这不仅有助于品牌获得加入购物车所需的曝光率，还有助于零售商进一步实现其电子商务运营的盈利。CitrusAd 在 22 个国家/地区开展业务，为 46 家零售商提供服务。该公司每年处理 350 亿个广告请求，拥有 90 名 Domo 用户。
挑战
CitrusAd 是电子商务零售广告领域的领导者，帮助零售商将基于拍卖的广告平台整合到其电子商务运营中。这使品牌能够在客户浏览和搜索时更有效地向他们投放广告，帮助他们获得加入购物车所需的曝光度，并帮助零售商进一步实现其电子商务运营的盈利。然而，该公司在可扩展性和从数据中提取见解和价值的能力方面面临挑战。如果没有像 Domo 这样的解决方案，它需要近六到十二个月的时间才能推出类似的解决方案。
解决方案
CitrusAd 利用数据分析和可视化工具 Domo 来应对挑战。该公司能够在不到四周的时间内开始使用 Domo，与建立类似解决方案所需的六到十二个月相比，时间大大缩短。借助 Domo，CitrusAd 的团队可以专注于从数据中提取见解和价值，而不是花时间处理管道问题。该公司向公司中的每个人都提供了 Domo 访问权限，从而实现了自助报告和分析，以便更快地做出决策。CitrusAd 还使用 Domo Everywhere 为其每个零售商及其广告商自动创建个性化的报告和分析仪表板。这为每个零售商提供了一个自助式、白标专用平台，该平台与 CitrusAd 的 Domo 实例实时同步。
运营影响
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