CompareNetworks 借助 GoodData 实现 90% 的年度客户保留率
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- imSMART
- GoodData
技术栈
- Cloud-based data analytics
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 医疗保健和医院
- 生命科学
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 供应链可见性(SCV)
服务
- 数据科学服务
- 云规划/设计/实施服务
关于客户
CompareNetworks 是一家总部位于旧金山的公司，致力于打造 B2B 媒体市场，将科学和医疗保健制造商与目标买家联系起来。其市场涵盖生命科学、制药、视力和牙科护理以及实验室设备。它们提供 800 多万种产品，规格齐全，还有数千个产品视频，以简化采购和合作决策。该公司成立于 2000 年，自 2013 年以来一直使用 GoodData 分析媒体市场的盈利能力、总收入并确定增长机会。CompareNetworks 开发了 imSMART，这是一款面向科学和医疗保健行业 B2B 公司的交互式移动销售支持工具，可帮助客户降低成本并增加收入。
挑战
CompareNetworks 是一家建立 B2B 媒体市场以将科学和医疗保健制造商与目标买家联系起来的公司，该公司需要一家商业智能合作伙伴来满足其复杂的业务需求。他们希望利用其专有的 imSMART 工具帮助客户削减成本并增加收入，同时加快自身作为比较 B2B 市场创造者的成长。然而，他们缺乏必要的分析能力。多年来，他们观察到客户难以在销售和营销团队之间共享数据以实现业务目标。这促使他们开发了 imSMART，这是一款面向科学和医疗保健行业 B2B 公司的交互式移动销售支持工具。
解决方案
CompareNetworks 将 GoodData 集成到其 imSMART 平台中，为科学和医疗保健制造商和服务提供商提供先进的基于云的数据分析。通过这种集成，CompareNetworks 能够让其客户分析营销活动并优化销售渠道。由 GoodData 提供支持的 imSMART 提供的报告提供了有关特定活动的详细定量数据，并揭示了销售团队在与潜在买家接触时最能利用哪些资产等见解。这些信息使销售和营销团队能够更好地分配预算并减少开支。此外，CompareNetworks 客户经常将 GoodData 见解集成到他们的 CRM 和其他 BI 工具中，以揭示新趋势和机会、加速销售渠道、更好地识别合格潜在客户并优化营销策略。
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