技术
- 无人机 - 垂直起降/垂直起降混合无人机
- 基础设施即服务 (IaaS) - 混合云
适用行业
- 包装
- 零售
适用功能
- 产品研发
- 质量保证
用例
- 实验自动化
- 智能包装
服务
- 硬件设计与工程服务
- 测试与认证
关于客户
Crate and Barrel 是一家零售公司,由戈登·西格尔 (Gordon Segal) 和卡罗尔·西格尔 (Carole Segal) 创立。该公司拥有丰富的传统,建立在对客户体验的共同热情之上。该公司的产品线是根据客户的参与和反馈而形成的,并精选了来自世界各地工匠的精选产品。该公司以其优质工艺而自豪,这是其产品的核心。 Crate and Barrel 与客户有着紧密的联系,这塑造了他们的产品线和品牌。该公司拥有一支致力于网站设计和用户体验的团队,负责将公司独特的美学和以客户为中心的方法转化为他们的数字产品。
挑战
Crate and Barrel 是一家著名的零售公司,在过渡到数字时代的同时,面临着保持其独特的美学和以客户为中心的方法的挑战。该公司拥有丰富的传统,建立在对客户体验的共同热情之上,客户的参与和反馈影响了来自世界各地工匠的精选产品的选择。然而,将这种以客户为中心的方法转化为他们的数字产品是一项重大挑战。该公司需要确保其产品的核心品质工艺不会在数字翻译中丢失。在在线销售定制家具的情况下,这一挑战尤为明显,这是一个历时多年的项目,必须满足现有标准,同时引入公司创始人建立品牌购物理念时不存在的功能。
解决方案
为了应对这一挑战,Crate 和 Barrel 采用了混合组织模型,混合多种组织模型并并行运行不同的模型。该公司将设计师安排在一个临时的跨职能团队中,负责一个有明确截止日期的重点项目。项目完成后,他们又回到集中设计团队。这种方法使公司能够在引入新的数字功能的同时保持其独特的美学和以客户为中心的方法。该公司还采用了创建新功能的系统流程,从信息收集开始,到基于 A/B 测试和客户反馈的调整和修改结束。该公司使用 InVision 进行原型设计、围绕设计概念的交流、用户测试和利益相关者设计演示。
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