事半功倍从客户洞察中吸取的教训
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Tableau
- Alteryx
- Experian data package
技术栈
- SQL
- Data Analytics
- Data Visualization
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
关于客户
GameStop 是一家零售品牌家族，致力于让最受欢迎的技术变得经济实惠且简单易用。他们是全球视频游戏领域的领军企业，拥有超过 6,600 家视频游戏和技术品牌商店。他们在 14 个国家/地区开展业务，是财富 500 强和标准普尔 500 强企业。他们的业务涵盖视频游戏、出版、数字/移动游戏和无线技术。他们有一个 PowerUp Rewards 计划来吸引客户，拥有超过 3000 万美国会员，占其销售额的 70% 以上。该公司的团队包括客户分析和直接渠道管理，合作伙伴和客户来自营销、财务、执行团队、房地产和供应商。
挑战
GameStop 是一家市值 90 亿美元的专业零售商，业务遍及 14 个国家，它面临着多项挑战。分析需求大于吞吐量，分析请求或业务问题的复杂性不断增加。IT 资源在报告和数据处理方面受到限制。该公司需要提高吞吐量和能力，并减少依赖性。他们需要减少对复杂编码 (SQL) 的需求，减少花在重复任务上的时间，并在团队中共享分析产品和程序。他们还希望专注于问题，而不是操纵数据，提供洞察力而不是分析结果，并提高分析能力和技能。最后，他们希望将 IT 从报告和数据加载等基本任务中移除。
解决方案
GameStop 实施了多种解决方案来应对挑战。他们使用 Tableau 自动生成报告，将报告时间从半天缩短到不到 1.5 小时。他们还使用 Alteryx 应用程序自动执行日常任务和应急/继任计划。这包括特许经营和亲和力 SKU 查找器、控制台所有权定义和导出、模型导出、受众文件导出和邮政编码查找器。他们减少了对 IT 加载和加入外部数据的依赖。他们在没有 IT 协助的情况下加载外部数据，并在 Alteryx 中匹配设备和会员数据。他们还利用 Market Basket 功能来分析多种组合，而不仅仅是频率。他们专注于提供业务洞察力、新的分析能力以及解释和传递影响。
运营影响
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