技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器
适用行业
- 汽车
- 医疗保健和医院
适用功能
- 销售与市场营销
用例
- 对话机器人
- 智能包装
服务
- 测试与认证
关于客户
IHS Markit 是一家领先的信息服务公司,估值达 50 亿美元。该公司在金融服务、汽车和能源等多个主要市场开展业务,在全球拥有约 16,000 名员工和 150 个办事处。 IHS Markit 致力于利用其产品和服务帮助客户做出更好、更明智的决策。该公司以其数据的质量和 600 名分析师组成的团队而自豪,他们共同努力综合信息并指导客户获得最佳结果。 IHS Markit 的工作经常引起媒体关注,引起人们对其信息服务的极大兴趣,并推动其网站的自然流量。
挑战
IHS Markit 是一家价值 50 亿美元的信息服务公司,在管理因广泛的营销活动和媒体曝光而产生的大量咨询方面面临着重大挑战。该公司在金融服务、汽车和能源等关键市场开展业务,难以识别和提升适合其理想客户资料或准备进行销售参与的潜在客户。挑战不仅在于询问量,还在于销售团队跟进潜在线索的能力。该公司需要一种解决方案来帮助他们在不增加员工人数的情况下管理如此高的销售量,同时提高客户保留率和扩张能力。
解决方案
IHS Markit 采用 Conversica 的智能虚拟助理 (IVA) 来管理大量询问并识别可销售的潜在客户。 IVA 是由人工智能驱动、基于 SaaS 的软件应用程序,充当虚拟团队成员,并自主地与联系人进行类似人类的大规模双向交互。他们超越了传统的潜在客户评分,直接询问联系人的兴趣,直接从潜在客户那里提供当前的兴趣以及当前和最佳的联系信息以及他们期望的联系时间。 IHS Markit 使用其对话式营销人工智能助理来吸引新的潜在客户,而其对话式客户成功人工智能助理可促进客户健康,并通过追加销售和交叉销售机会帮助扩大当前关系。该公司还在考虑雇用额外的 IVA,以协助通过大规模礼貌和个性化的沟通来收款。
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