技术
- 应用基础设施与中间件 - 事件驱动型应用
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 时间敏感网络
服务
- 系统集成
关于客户
FARFETCH 由 José Neves 于 2007 年创立,最初是一个面向世界各地奢侈品精品店的电子商务市场。如今,它作为一个拥有三个业务部门的平台进行运营:市场,将 190 多个国家的客户与 1,400 个世界最佳品牌、精品店和百货商店联系起来;平台解决方案业务部门,提供端到端商务解决方案,以加速奢侈品牌和零售商的增长和创新; NGG品牌平台层,包括品牌设计、生产和开发。
挑战
当 Google 在 2020 年推出 Core Web Vitals (CWV) 时,全球奢侈时尚平台 FARFETCH 面临着重大挑战。这些用户体验指标成为 FARFETCH 工程团队的指路明灯,因为改进 CWV 意味着网站加载速度更快,并且更容易互动。 FARFETCH 的两个最重要的 CWV 是最大内容绘制 (LCP),它测量在网站上显示最大内容所需的时间,以及交互时间 (TTI),它测量网站成为现实所需的时间。与用户完全互动。第三方服务的复杂架构使得 FARFETCH 很难找到性能改进的机会。
解决方案
为了应对这一挑战,FARFETCH 利用 New Relic 的应用程序性能监控 (APM) 来定义最重要的指标并进行 A/B 测试。这种主动的方法使工程团队能够了解系统的所有部分,包括第三方服务。部署标记和更改跟踪立即揭示了问题的原因,并允许 FARFETCH 查看特定部署的结果。然后,工程团队可以运行 A/B 测试,并立即获得有关这些测试如何影响用户体验的反馈。这也使得 FARFETCH 能够根据部署的简易性和潜在成果来优先考虑机会。 New Relic 仪表板提供了对特定变更操作影响的即时可见性,使工程团队能够更轻松地与其他业务领域(例如销售和营销)进行沟通。
运营影响
数量效益
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