技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 网络与连接 - 网关
适用功能
- 采购
- 销售与市场营销
用例
- 库存管理
- 租赁金融自动化
服务
- 系统集成
关于客户
Hootsuite 是一家总部位于温哥华的公司,提供一整套社交媒体管理和分析工具。该组织以客户服务、社交商务和员工倡导而自豪。 Hootsuite 能够扩展社交媒体发布和培养客户关系,使其成为企业流行的解决方案。该公司在营销和销售方面正在经历重大变革,新的商业销售团队负责处理入站销售线索。该团队 100% 由入站线索驱动,这意味着一切都来自他们的营销线索。 Hootsuite 每季度举办 40 场网络研讨会,其电子邮件数据库中有数百万个联系人,每月还有数十万个自助服务计划设置。
挑战
Hootsuite 是一家领先的社交媒体管理和分析平台,正在努力解决过多的潜在客户问题。他们平台的受欢迎导致大量潜在客户涌入,这给团队有效跟进带来了挑战。这导致错失机会、在不合格的线索上浪费时间以及团队成员的沮丧。该公司在营销和销售方面也发生了重大变化,新的商业销售团队负责处理入站销售线索。尽管推出了潜在客户评分模型,但潜在客户的转化并未达到最佳水平。该团队发现,转化率最高的潜在客户来自他们的网站,并被标记为“演示请求”。然而,他们需要超越网站生成的销售线索和演示请求,以加速来自其他来源(例如网络研讨会、电子邮件数据库和自助服务计划设置)的销售就绪销售线索。我们面临的挑战是找到一种可扩展的方法来发现这些潜在客户来源中的机会。
解决方案
Hootsuite 求助于 Conversica AI 助理进行对话式营销和销售,以应对高潜在客户量的挑战。 AI 助手以经济实惠的方式提供了无限的可扩展性,并与 Hootsuite 的技术堆栈(包括 Salesforce 和 Marketo)无缝集成。人工智能助手在识别热门线索后还与 Hootsuite 的路由线索流程配合良好。 Hootsuite 将 LeanData 集成到潜在客户路由流程中,以确保在 Conversica 标记为准备与销售人员交谈后无缝路由潜在客户。该公司雇用了三名人工智能助理:Alexis Horseman、Elena Williams 和 Maria Jimenez,负责对话式营销和销售。作为客户旅程的第一步,这些人工智能助手帮助过滤了所有内容线索,从而显着提高了参与率。 Hootsuite 还实施了 Conversica Answers,这是一种可定制的对话管理工具,用于处理潜在客户和联系人提出的常见问题,从而激励他们继续客户旅程。
运营影响
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